Digital Basics - Geek Talk

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Digital Basics The “Geek Talk” You Should Know

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Moore’s Law - A key observation regarding the growth in computer power experienced over the past several decades. Gordon Moore of Intel stated that the speed of semiconductor processors doubles every 18 months. So far this has remained true.

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IAB or Interactive Advertising Bureau –A non-profit trade organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. www.iab.net

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MRC or Media Rating Council - A non-profit trade association dedicated to assuring valid, reliable and effective syndicated audience research. The MRC performs audits of Internet measurements as well as traditional media measurements. Media Rating Council Accredited Services

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Platform - The type of computer or operating system on which a software application runs, e.g., Windows, Mac or Unix.

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Operating System (OS) - a set of programs that manage computer hardware resources and provide common services for application software. Example operating systems include Microsoft Windows, Apple iOS and MacOS , Android and Linux.

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URL or Uniform Resource Locator - The unique identifying address of any particular page on the Web. It contains all the information required to locate a resource, including its protocol (usually HTTP), server domain name (or IP address), file path (directory and name) and format (usually HTML or CGI).

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HTTP and HTTPS – http stands for "Hyper Text Transfer Protocol", the primary technology protocol on the Web that allows linking and browsing. https is "Hyper Text Transfer Protocol" with Secure Sockets Layer (SSL), another protocol primarily developed with secure, safe Internet transactions in mind. . So when you navigate to a site such as Amazon or eBay and you go to pay for something, either through a secure shopping cart or an outside payment system such as Paypal , you should see the address in your browser address bar change significantly if the site you have arrived at is a https site, because the https in front of the URL indicates that you are now in a "secure session."

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IP Address - The numerical address assigned to each computer on the internet so that its location and activities can be distinguished from those of other computers. Your digital fingerprint that is also public information.

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ISP or Internet Service Provider - A business or organization that provides internet access and related services.

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Universe - Total population of audience being measured.

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Traffic - (Noun): The flow of data over a network, or visitors to a Web or Mobile site.

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Firewall – A security barrier controlling communication between a personal or corporate computer network and the Internet. A firewall is based on rules which allow and disallow traffic to pass, based on the level of security and filtering a network administrator wishes to employ.

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Publisher - An individual or organization that prepares, issues, and disseminates content for public distribution or sale via one or more media . The PNS sites (i.e. ClickOnDetroit.com, News4Jax.com) are Premium Publishers .

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Search engine - A website that provides a searchable index of online content, whereby users enter keywords describing what they are seeking and the website returns links related to this search query. For example: Google, Yahoo, Bing

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Social Network - An online destination that gives users a chance to connect with one or more groups or friends, facilitating sharing of content, news, and information among them. Examples of social networks include Facebook, Twitter and LinkedIn.

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User-Generated Video or UGC User-Generated Content - Content created by the public at large, generally not professionally edited, and directly uploaded to a site like YouTube.

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3G and 4G – 4G, short for fourth generation, is the fourth generation of mobile telecommunications technology succeeding 3G. A 4G system, in addition to usual voice and other services of the 3G system, provides mobile ultra-broadband internet access, for example, to laptops with USB wireless modems to smartphones, to other mobile devices. In 2014, almost everyone should have a 4G phone.

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Wi-Fi or WiFi – a technology that allows an electronic device to exchange data or connect to the internet wirelessly using radio frequency (RF) technology. Wi-Fi works with no physical wired connection between sender and receiver.

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Mobile App – Short for mobile application, or just ‘app’, is application software designed to run on smartphones, tablet computers and other mobile devices. Apps are usually available through application distribution platforms that are typically operated by the owner of the mobile OS, such as Apple App Store, Google Play and Windows Phone Store.

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Mobile Optimized Site - With increasing smartphone usage, making a website that is friendly to smartphone users has now become a critical part of website management

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Responsive Design - a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to tablets to desktop computer monitors ).

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SMS or Short Message Service - Standard for sending and receiving short (160 character) text messages via mobile handsets.

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Digital Basics The “Geek Talk” You Should Know