Social Media Marketing For Small Business

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Powerpoint presentation that shows why you need social media for more effective marketing

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Social Media Marketing For Small To Medium Businesses Tweet this out if you’d like 

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Who: What: Why: Social Media: 8 years 3 different industries 30 yrs Computer Experience 20 yrs plus yrs Internet Experience 10 plus yrs Marketing Experience Certified Social Media Manager Rob Hart

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THIS PRESENTATION IS PROVIDED BY A “LETS GET SOCIAL” TRAINED SOCIAL MEDIA PROFESSIONAL Social Media Systems www.socialmediasystems.info

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More than 120 million users log on to Facebook at least once a day!

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Visiting social sites is now the 4th most popular online activity, ahead of personal email.

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"Dell sold $3,000,000 worth of computers on Twitter” - While 14% people trust ads, 76% people trust consumer recommendations

Social Media Marketing:

Social Media Marketing Why you need Social Media!

What is your understanding of Social Media?:

What is your understanding of Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE

What is the current condition of your business?:

What is the current condition of your business? - Could you use more effective Marketing? - Could you use more purchasing Customers?

Social Media Marketing works!:

Social Media Marketing works! This presentation will show you why you need to be in the social space!

Major Corporations Use it...:

Major Corporations Use it...

...and Make Money from the increased traffic!:

...and Make Money from the increased traffic!

BUT THAT’S EXPECTED!:

BUT THAT’S EXPECTED! They have the high-end budget Major Corps are able to experiment Established Brand Big budget Marketers in-house Leverage media and PR contacts Have an unfair advantage over small businesses

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SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS?

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TRADITIONAL MARKETING Approach: Disrupted Attention & Awareness Telemarketing, Direct Mailings, Radio, etc...

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NEW MEDIA MARKETING Approach: Relationship driven, Permission based Social Media, Opt-In emails, Blogs, etc...

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?

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HOW MUCH MONEY DID YOU SPEND LAST YEAR ON PRINT ADVERTISEMENT (NEWSPAPER, LOCAL MAGAZINE ADS, YELLOW PAGES, ETC...) Were you able to track your incoming traffic from these advertisement? What measurable BUZZ did Print Ads create for your business?

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Did you know? Your small business CAN COMPETE with the majors You can reach the same LOCAL demographic in a much more authentic and meaningful way - Spend ONLY A FRACTION of what you paid previously

Social Media will do the job for you!:

Social Media will do the job for you!

Social Media is FREE!:

Social Media is FREE!

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It doesn’t cost you anything to set up an account! It doesn’t cost you anything to maintain your social profiles It’s much like Housekeeping...it doesn’t cost you anything to clean your home! BUT...

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LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...

Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!:

Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!

Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...:

Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...

Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...:

Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...

Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!:

Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!

The “Let’s Get Social” Social Media Group/Training was created with the Small Business in mind. :

The “Let’s Get Social” Social Media Group/Training was created with the Small Business in mind.

Social Media Marketer:

Social Media Marketer Offer proven Strategies for online success Maintain your Social Profiles while you concentrate on running your day-to-day operations Utilize FREE online tools (SAVE on your AD $$$$$) Build your Brand online & LOCALLY! Double your website Traffic (more attention!) Increase your Conversion Rates (more Sales!) Build “Trust” (more loyal customers!)

3 specific Case Studies:

3 specific Case Studies - Curbside Cupcakes CoffeeGroundz Family wine company

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Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT

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A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE

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CASE STUDY #3: Gary Vaynerchuck More Money!!!!! Constant Interaction Increased Media Exposure

Social Media Marketing:

Social Media Marketing WORKS EFFECTIVE RELEVANT

Ok…so what’s the ROI?:

Ok…so what’s the ROI? What’s YOUR ROI on traditional advertising? Guarantee?

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Metrics, Followers Numbers, “Likes” Ok…so what’s the ROI?

Ok…so what’s the ROI?:

Guarantee!!! Leads, Referrals Exposure, Awareness Ok…so what’s the ROI? $$$$$$$$

Ok…so what’s the ROI?:

What’s your Conversion plan? Are you prepared to close a deal? Your traffic WILL Increase…BUT… Ok…so what’s the ROI?

Ok…so what’s the ROI?:

Are you prepared to do business if you DON’T engage? Social Media is where people are at! Ok…so what’s the ROI?

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Where are you?

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Interested in knowing more? Questions?

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Visit my website socialmediasystems.info/blog7 Twitter http://twitter.com/SMSConsult up-to-date info Real Time Services & Prices Sign up for a “1-2-1 ” session Personalized Q & A session FREE Online Analysis of your social “spaces” ($149 value) FREE Skeleton Strategy Plan ($149 value) * SPECIAL OFFER *