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COMPANY OVERVIEW eBay (NASDAQ: EBAY; http://www.ebay.com) is the world's largest online marketplace. Founded in September 1995, eBay is the leading online marketplace for the sale of goods and services by a diverse community of individuals and businesses. Today, the eBay community includes 42.4 million registered users, and is the most popular shopping site on the Internet when measured by total user minutes according to Media Metrix . OUR MISSION eBay's mission is to help practically anyone trade practically anything on earth.

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Company Overview What is eBay? ”We help people trade practically anything on earth”


MARKET PLACE On any given day, there are more than 12 million items listed on eBay across 18,000 categories. In a year, eBay members transact $14.87 billion in annualized gross merchandise sales (GMS, the value of goods sold on eBay). People come to the eBay marketplace to buy and sell items across multiple categories, including antiques and art, books, business & industrial, cars & other vehicles, clothing & accessories, coins, collectibles, crafts, dolls & bears, electronics & computers, home furnishings, jewelry & watches, movies & DVDs, music, musical instruments, pottery & glass, real estate, sporting goods & memorabilia, stamps, tickets, toys & hobbies and travel. Members from all over the world buy and sell on eBay. Currently, eBay has local sites that serve Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Korea, the Netherlands, New Zealand, Singapore, Spain, Sweden, Switzerland, Taiwan and the United Kingdom. In addition, eBay has a presence in Latin America and China through its investments in MercadoLibre.com and EachNet, respectively. eBay offers a wide variety of features and services that enable members to buy and sell on the site quickly and conveniently. Buyers have the option to purchase items in auction-style format or items can be purchased at fixed price through a feature called Buy-It-Now. In addition, items at fixed price are also available Half.com, an eBay company.

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Products,Services Company Overview International Special Sites Other Contents

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E-Com Model 1 st Step : Registration 2 nd Step : Interaction 3 rd Step : Transaction Seller Buyer Registers Bids on item Checks Feedback Wins Auction Registers Chooses Item Lists Item Checks Feedback Exchange E-mails ebay notifies Buyer & Seller Exchange Item for payment Leave feedback for each other Pays ebay

Five Force Analysis:

Five Force Analysis Substitute products New entries Buyers Suppliers STRONG WEAK MODERATE INTENSE eBay Rival firms STRONG

SWOT Analysis:

SWOT Analysis Strengths Brand recognition Dynamic pricing Customer relationship management Weaknesses Marketing Low control over product quality System breakdowns Opportunities Acquisitions Development in international markets Threats Customer fraud Competitors Customer confidence

Strategic Group Map:

Strategic Group Map Strong Weak Reputation / Brand Awareness Broad Narrow Number / Variety of Auction / Product Categories eBay Amazon Class. ads Amazon auctions Live auctions Flea market Yahoo! uBid

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Competitor Analysis CompetitorAnalysis eBay is still a market leader in online auction market with 17% of market share

Auction transactions:

Auction transactions Require you to be the highest bidder to win . Auction-like Listings : These include Reserve Price Auctions and Private Auctions. Second Chance Offer : Under certain circumstances, the seller can offer the item to a bidder other than the auction's winner. Multiple Item Auction : a.k.a. “Dutch” auctions; Listing that offers two or more identical items . Slide # 11

Fixed price transactions:

Fixed price transactions Let you buy without bidding. Buy It Now: Allows a buyer to get the item right away without waiting for an online auction to end. Best Offer: Buyers can suggest a price they are willing to pay for that item. Slide # 12

Advertisement transactions:

Advertisement transactions Connect buyers with sellers. The Want It Now : buyers can tell sellers exactly what they want to buy. Slide # 13

marketing strategy: Face book Proposal:

marketing strategy: Face book Proposal Joint venture with Facebook.com Student-to-student transactions for used textbooks Expose college students to eBay auctions Future options with Facebook.com

Strategic Partnerships:

Strategic Partnerships Yahoo! [May 2006] Exclusive 3 rd party provider of all graphical advertisements Online payments, co-branded toolbar, & “click-to-call” functionality Google [Aug. 2006] Exclusive provider of text-based advertising outside US “Click-to-call” integration


Acquisitions Skype [Oct. 2005] Global VoIP provider Over 59 million registered users StubHub [Jan. 2007] ~$307 million Dedicated ticket-only marketplace

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