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Slide 1: 

JavaNet (Net cafe)

Business Profile : 

Business Profile JavaNet, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: access to the methods of communication and volumes of information now available on the Internet, access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. JavaNet's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication

Mission Statement : 

Mission Statement As the popularity of internet continues to grow at an exponential rate easy and easy and affordable access is quickly becoming a necessity of life reload net café provide communities with the ability to access the internet enjoy a cup of coffee, and share internet experience in a comfortable environment, people of ages and backgrounds will come to enjoy the unique, upscale, educational and innovative environment the reload net cafe provide.

Vision : 

Vision A meeting place for business people interested in sharing their internet based business ideas. A social hub for student s and young people interested in sharing a beverage and there internet experience with friends. A place for nearby seniors to gather and learn about the powers of the and better communication methods and a stopping point for travelers in heed of an internet connection.

Goals and Objectives : 

Goals and Objectives The creations of a unique, upscale, innovative environment that will differentiate reload net cafe from local internet cafe and coffee houses the formation of an environment that will bring people with diver’s interests and backgrounds together in a common forum. And affordable access to the resources of the internet and other online services and good coffee and bakery items at a reasonable price.

Slide 6: 

Strengths Only an internet cafe in Pared Street They offer high speed internet Wi-Fi hotspot AND have a good cleaning group as well Great sources and out come Great experience in this field Opportunities Growing population of daily internet users Constructing special section for smokers’ Providing special offer to the regular customer Threats There is no private section for smoker’s people There is no good advertising techniques to all customers about their business We have not other branch Weaknesses Rapidly falling cost of internet access Emerging local competitors Damages occurred by some uncared customers S W T O

Our products & services : 

Our products & services JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items

Financial Plan : 

Financial Plan The financing, in addition to the capital contributions from the owner, shareholders and the Oregon Economic Development Fund, will allow JavaNet to successfully open and maintain operations through year one. The large initial capital investment will allow JavaNet to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide JavaNet with a customer base that will allow it to be self sufficient in year two.

Objectives : 

Objectives JavaNet's objectives for the first three years of operation include: The creation of a unique, upscale, innovative environment that will differentiate JavaNet from local coffee houses. Educating the community on what the Internet has to offer. The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum. Good coffee and bakery items at a reasonable price. Affordable access to the resources of the Internet and other online services.

Keys to Success : 

Keys to Success The keys to the success for JavaNet are: The creation of a unique, innovative, upscale atmosphere that will differentiate JavaNet from other local coffee shops and future Internet cafes. The establishment of JavaNet as a community hub for socialization and entertainment. The creation of an environment that won't intimidate the novice user. JavaNet will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. Great coffee and bakery items.

Mission : 

Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. JavaNet provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that JavaNet provides.

Risks : 

Risks The risks involved with starting JavaNet are: Will there be a demand for the services offered by JavaNet in Eugene? Will the popularity of the Internet continue to grow, or is the Internet a fad? Will individuals be willing to pay for the service JavaNet offers? Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as JavaNet?

Company Ownership : 

Company Ownership JavaNet is a privately held Limited Liability Company. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. Start-up Summary JavaNet's start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online.

Start-up Expense Details: : 

Start-up Expense Details: 11 computers = £22,000 two printers = £1,000 one scanner = £500 software = £810 one espresso machine = £10,700 one automatic espresso grinder = £795 other fixtures and remodeling: two coffee/food preparation counters = £1,000 one information display counter = £1,000 one drinking/eating counter = £500 sixteen stools = £1,600 six computer desks w/chairs = £2,400 stationery goods = £500 two telephones = £200 decoration expense = £13,000

Start-up Requirements : 

Start-up Requirements Start-up Expenses Legal £500 Stationery etc. £500 Brochures £500 Consultants £2,000 Insurance £700 Rent £1,445 4-group Automatic Coffee Machine £10,700 Bean Grinder £795 Computer Systems (x11), Software, Printer, Scanner £24,310 Communication Lines £840 Fixtures/Remodel £20,000 Total Start-up Expenses £62,290 Start-up Assets Cash Required £24,000 Start-up Inventory £2,000 Other Current Assets £0 Long-term Assets £0 Total Assets £26,000 Total Requirements £88,290

Company Locations and Facilities : 

Company Locations and Facilities A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including: Proximity to the downtown business community. Proximity to trendy, upscale restaurants such as West Brothers. Proximity to LTD's Eugene Station. Parking availability. Low cost rent - £.85 per square foot for 1700 square feet. High visibility. All of these qualities are consistent with JavaNet's goal of providing a central hub of communication and socialization for the Eugene community

Competitive Comparison : 

Competitive Comparison JavaNet will be the first Internet cafe in Eugene. JavaNet will differentiate itself from the strictly-coffee cafes in Eugene by providing its customers with Internet and computing services.

Future Services : 

Future Services As JavaNet grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, JavaNet will continue to add new services to keep its customer base coming back for more

Market Analysis : 

Market Analysis


SWOT Weaknesses A dependence on quickly changing technology. JavaNet is a place for people to experience the technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are measured in weeks, not months. JavaNet needs to keep up with the technology because a lot of the JavaNet experience is technology. Cost factor associated with keeping state-of-the-art hardware. Keeping up with the technology of the Internet is an expensive undertaking. JavaNet needs to balance technology needs with the other needs of the business. One aspect of the business can't be sacrificed for the other.

Opportunities : 

Opportunities Growing population of daily Internet users. The importance of the Internet almost equals that of the telephone. As the population of daily Internet users increases, so will the need for the services JavaNet offers. Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike any other communication medium. JavaNet will capitalize on this social trend by providing a place for smaller and local Internet communities to meet in person. JavaNet will grow some of these communities on its own by establishing chat areas and community programs. These programs will be designed to build customer loyalty.

Threats : 

Threats Rapidly falling cost of Internet access. The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay for access to it. JavaNet is aware of this threat and will closely monitor pricing. Emerging local competitors. Currently, JavaNet is enjoying a first-mover advantage in the local cyber-cafe market. However, additional competitors are on the horizon, and we need to be prepared for their entry into the market. Many of our programs will be designed to build customer loyalty, and it is our hope that our quality service and up-scale ambiance won't be easily duplicated.

Strengths : 

Strengths Knowledgeable and friendly staff. We've gone to great lengths at JavaNet to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please. State-of-the art equipment. Part of the JavaNet experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful flat-screen displays, fast machines, and high-quality printers. Upscale ambiance. When you walk into JavaNet, you'll feel the technology. High backed mahogany booths with flat-screen monitors inset into the walls provide a cozy hideaway for meetings and small friendly gatherings. Large round tables with displays viewable from above provide a forum for larger gatherings and friendly "how-to" classes on the Internet. Aluminum track lighting and art from local artists sets the mood. Last, but not least, quality cappuccino machines and a glass pastry display case provide enticing refreshments. Clear vision of the market need. JavaNet knows what it takes to build an upscale cyber cafe. We know the customers, we know the technology, and we know how to build the service that will bring the two together.

Monthly Sales : 

Monthly Sales

Sales By Year : 

Sales By Year

Sales Forecast : 

Sales Forecast

Sales : 


Direct Unit Costs : 

Direct Unit Costs

Personnel Plan : 

Personnel Plan The staff will consist of six part-time employees working thirty hours a week at £5.50 per hour. In addition, one full-time technician (who is more technologically oriented to handle minor terminal repairs/inquiries) will be employed to work forty hours a week at £10.00 per hour. The three private investors, Luke Walsh, Doug Wilson and John Underwood will not be included in management decisions. This simple structure provides a great deal of flexibility and allows communication to disperse quickly and directly. Because of these characteristics, there are few coordination problems seen at JavaNet that are common within larger organizational chains. This strategy will enable JavaNet to react quickly to changes in the market.

Personnel Plan : 

Personnel Plan

Slide 33: 

Start-up Funding

Slide 34: 

Key Financial Indicators Important benchmark data is presented in the chart below

Slide 35: 

Break-even Analysis Break-even data is presented in the chart and table below

Slide 37: 

Pro Forma Profit and Loss

Projected Cash Flow : 

Projected Cash Flow Cash flow data is presented in the chart and table below. Accounts Payable: JavaNet acquired a £24,000 loan from a bank at a 10% interest rate. The loan will be paid back at £800/month over the next three years. The £9,290 short term loan will be paid back at a rate of 8%.

Slide 41: 

Cash Flow

Balance Sheet : 

Balance Sheet

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