Online Advertising V/S Offline Advertising

Category: Others/ Misc

Presentation Description

Advertisements have become one of the best in class methods to market any product or service. Strong advertising basement is essential for any business to grow in their own way. To know more, visit


Presentation Transcript

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Advertising is one of the major component for any business organization as they form a crucial factor in the success and failure of many businesses. According to world’s best advertising consultants , the online and offline advertising can be equally beneficial for any business enterprise as this internet revolution. So, let’s discuss some difference between online and offline advertising.

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#1. REACH Online Offline Online promotion cover more traffic in short interval of time Offline has limitation to reach the audience than offline

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#2. PERFORMANCE Online Offline Performance can be evaluated at any instant of time Performance cannot be evaluated sine it is a slow process to get th e result

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#3. CONVERSION OF SALES Online Offline Easy to show products portfolio in online store or e-commerce website Offline promotion helps in better interaction which makes strong customer relationship

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#4. CUSTOMIZATION Online Offline Customization is possible at any time when requires change of content or target etc Customization take s time to make changes in the advertisement

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#5. COST Online Offline For online promotion, just need to buy domain name and web hosting Offline promotion cost much more than online since it pays for visibility and broadcasting

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Craig Matthew Feigin is one of the top advertising consultants in the current business scenario that suggests both online and offline advertising has unique importance in the modern day world. Both online and offline advertising has pros and cons which needs to be carefully evaluated and determined by the business entrepreneur with the help from any experienced advertising agent or company. To know more, visit the site