Geofencing Advertising Services is Considered Top of the Funnel Advert


Presentation Description

Geofencing advertising services has been used successfully and effectively by many different organizations—specifically those that work with sensitive information or high–security operations.


Presentation Transcript

Geofencing Advertising Services is Considered Top-of-the-Funnel Advertising:

Geofencing Advertising Services is Considered Top-of-the-Funnel Advertising

Slide 3:

Geofencing advertising services is a term that's been coming up a lot lately; it's the coolest new trend in the technology industry, and everyone wants to give it a try. Unfortunately, it's not a one–size–fits–all solution, and a lot of businesses are wasting time and resources implementing an extensive (and expensive) geofence to avoid missing out on what's being touted as the latest and greatest technology . Geofencing advertising services has been used successfully and effectively by many different organizations—specifically those that work with sensitive information or high–security operations. For example: A geofence can disable a device that contains classified info as soon as the device crosses a set perimeter, law enforcement can use geofencing in conjunction with ankle bracelets for people on house arrest, and administrators can be notified when an unauthorized person enters a high security area using a predefined geofenced boundary.

Slide 5:

In not–so–high–security situations, geofencing can be used to alert shoppers to a great deal nearby, restaurants can use it to advertise today's special, and ride–sharing services can use it to alert potential passengers when there's an available driver in the area. Think Minority Report. While geofencing isn't quite this high tech (yet), it's a great example of how geofencing can interact with your mobile device. Geofencing advertising services can be only be used to serve display/banner ads. Facebook and Google do not provide geo-fencing capabilities, so you are limited in regards to platforms. Geo-fencing also does not allow demographic targeting to be incorporated, so if you are focused on serving ads to a particular age demo, you will be unable to do so with geofencing. Geo-fencing is typically used for impulse purchasing.

Slide 6:

Geofencing advertising agency requires the app to constantly check location, it uses a large (and we mean large) amount of data (not to be confused with basic GPS). The GPS function of the mobile device uses satellites to triangulate the user's location (not a data suck in and of itself), but the app's location services then uses that information to drop a pin on a map, which uses data—and more maps need to be downloaded as the user moves from place to place, which, you guessed it, uses data—not to mention battery life. In fact, "almost all consumer level devices (like smartphones ) are unable to withstand the constant GPS connection due to limited battery life." High data bills, limited phone space, and drained batteries will likely result in unhappy shoppers—which means lost customer loyalty and lost profits for your business. Does this mean GPS tracking is doomed as well? Not quite. (Keep reading!)

Slide 7:

First, let’s take a quick look at what geofencing is. Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone geofence users in a defined geographic area. For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall simply because of their geographic location. Digital marketers can take the gps capabilities to feed ads to people who are geographically ready to make sales decisions. Some marketers get excited at the prospect of narrowing their audience by location and forget that there are other demographics and factors to consider. Digital marketers can put some great strategy to geofencing smartphones to make their online ads even more effective.

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