Geofence experts guide towards location based service


Presentation Description

These virtual geofence experts will then trigger a response when an authorized device enters or exits that area, as specified by the administrator or developer.


Presentation Transcript

Geofence experts guide towards location based service:

Geofence experts guide towards location based service

Slide 3:

Mobile is a challenging marketing channel to master. On average, only 4% of your mobile users will continue to use your app after one year. It’s unique – always at consumer’s arm’s reach, but delicate in that it is very personal and does not tolerate spam. For this reason, the world of mobile marketing is moving towards more relevant, contextual targeting. Location and time are among the most important elements when it comes to mobile and its context and geofence experts. Mobile is always on the move and therefore an inherently location-based channel. As a result, technologies that tap into location-based marketing, such as geofencing and beacons, are getting more and more popular with businesses.

Slide 5:

What is geofencing? Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geofence experts, known as a geofence . Depending on how a geofence experts is configured it can prompt mobile push notifications, trigger text messages or alerts, send targeted advertisements on social media, allow tracking on vehicle fleets, disable certain technology or deliver location-based marketing data in geofencing supermarket.

Slide 7:

Some geofencing supermarket is set up to monitor activity in secure areas, allowing management to see alerts when anyone enters or leaves a specific area. Businesses can also use geofencing to monitor employees in the field, automate time cards and keep track of company property. How geofencing works To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software. This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app. These virtual geofence experts will then trigger a response when an authorized device enters or exits that area, as specified by the administrator or developer.

Slide 9:

A geofence is most commonly defined within the code of a mobile application, especially since users need to opt-in to location services for the geofence to work. If you go to a concert venue, they might have an app you can download that will deliver information about the event. Or, a retailer might draw geofence experts around its outlets to trigger mobile alerts for customers who have downloaded the retailer’s mobile app. In these cases, a geofence that is managed by the retailer is programmed into the app, and users can opt to decline location access for the app.

Slide 10:

A geofence can also be set up by end-users using geofencing capabilities in their mobile apps. These apps, such as iOS Reminders, allow you to choose an address or location where you want to trigger a specific alert or push notification. This is called an “if this, then that” command, where an app is programmed to trigger an action based off another action. For example, “If I’m five feet from my front door, turn on my lights.” Or you might ask a reminder app to send you an alert once you reach a specific location.

Slide 11:

Geofencing isn’t just for mobile apps – it’s used to control and track vehicles in the shipping industry, cattle in agriculture industry and – you’ll see this topic pop up in drone discussions. Nearly every drone is pre-programmed to accommodate geofencing, which are usually set up around airports, open-air venues and even the White House. The FAA can set up these drone-resistant geofencing supermarket upon request – some barriers will stop a drone in mid-air, while others will trigger a warning message to the user. Some drone geofencing supermarket will ask for a users’ authorization – a process that ties the user’s identity to their drone – so that law enforcement can keep track on unmanned drones.

Contact Us:

Contact Us Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: