Technology of Geofencing Advertising Services

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Technology of Geofencing Advertising Services:

Technology of Geofencing Advertising Services

Slide 3:

Geofencing advertising services is a location-based marketing service that sends push notifications to Smartphone users who enter a defined virtual geographic area. Geofencing is basically virtual demarcation of a physical location. It is a technology or application that cordons off a chosen physical perimeter with the help of GPS (Global Positioning System). It targets smart phones and other smart devices that enter the Geo-Fenced are with customized messages and offers.

Slide 5:

About 80% of consumers receive location based notifications on their GPS enabled devices. Since you can monitor a consumer’s shopping history and proclivity, Geofencing advertising services serves the perfect facility to approach the customers that are in the cordoned off location. The application intimates businesses about the mobile devices entering the geo-fenced area and business can send their tailor-made offers to the potential customer after analyzing their penchant online.

Slide 6:

This gives the consumer an opportunity to explore deals that are being offered in the location they are in and businesses get the best ROI in return. Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofencing. Geofencing advertising agency is like dropping a pin at a very specific location. It allows you to target users who are within a certain radius of exactly where that pin lands.

Slide 8:

Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.

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