Guide to Geofence Mobile Advertising

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Guide to Geofence Mobile Advertising:

Guide to Geofence Mobile Advertising

Slide 3:

Geofence mobile advertising used with serving ads in apps on smartphones and other devices. That technology uses geographic location to find users within a proximity of a business and send ads to that business’s branded app. When we talk about geofencing, our goals are much bigger. Here’s how geofencing mobile advertising works. Geofence mobile advertising mean finding all mobile devices in a given geographic area and serving mobile advertisements via app banners and mobile website ad space. Those devices do not need to have a specific app installed to work with our program. Additionally, our geographic region does not need to be right around your business. Many small business owners are looking for a way to precisely target the right people, especially those who are close to their place of business.

Slide 5:

Geofencing Mobile Advertising campaign tools: Clearly identifying where the fence is placed Engaging digital advertising and calls to action Landing page and offer presentation.

Slide 7:

Building a Fence: To begin, we start a geofencing campaign by identifying where your target customers are going to be gathering. This could be a convention, trade show, your store, a concert or someplace else. We work with you to find that location. We create the fence once the location is decided on. For clarity, a geofence is a virtual circle we draw on a map that represents the area that we will use to capture mobile devices. We use our tools to find the latitude and longitude of the center of our fence as well as define the radius. Our platform allows for a radius as small as 100m. This means exact targeting with less unwanted traffic. After the fence and audience are identified, the fun begins. Next, we design the creative.

Slide 8:

Geofencing Mobile Advertising Design: Designing digital ads for mobile is quite different from print advertisements or other media. The dimensions of advertisements on mobile devices are quite small, so attention to detail is key. Contrast colors, strong calls to action and minimal copy are key to this platform. If the ad does not draw attention or present a clear message, users will scroll right past and not interact. To that end, understanding online advertising layout and creation are a critical component. CTR: CTR is the percentage that represents the number of times someone clicked on a digital advertisement versus the number of ads that were served. We want this number to be as high as possible.

Contact Us:

Contact Us Copley Advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: www.copleyadvertising.com