Things to Know About Geofencing Advertising


Presentation Description

Make beyond any doubt you place geo-fencing advertising Plan around the station so users will also observe you on their telephones.


Presentation Transcript

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Things to Know About Geofencing Advertising

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Geo-fencing is a location-based (mobile) ad benefit that gives marketers a chance to indicate ads to users on their gadgets in a characterized geographical radius, for example, a health practice. The fencing originates from the fact that you are deciding a latitude-longitude pinpoint and creating a radius as small as 20 meters from the point. Basically, upload the latitude/longitude and the coveted radius. (This procedure can change for other ad networks.) We suggest testing geofencing advertising Plan for your market , especially in the event that you are thinking about the accompanying:

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Piggy-Backing on Traditional Creative: A great tactic to amplify your traditional reach. Placing ads in a train station? Make beyond any doubt you place geo-fencing advertising Plan around the station so users will also observe you on their telephones. We've also observed it done by impactful billboards where there is heavy pedestrian activity. Location – Relevancy: Users driving on their telephone may not realize there is a practice location nearby. Play on this. Having duplicate that talks about you "being ideal around the square" can be really intense when the user is in the area. They'll search for you whenever around!

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Focused Conquering: Competitive overcoming (for the all the more daring of advertisers) allows you to place your ad around a contender's practice. Consider how great this is for those encountering a long wait time and reevaluating their care supplier. This may be more impactful around primary care practices where the potential patient will probably look around. You can also attempt Orthopedic and Joint locations where second opinions are more typical. Duplicate Idea: "Looking for a second opinion?"

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Custom Messaging: When you know where your customers will be, and how they are devouring your message (mobile), you can customize messaging and personalize the offer. This is how geofence smartphones work . Short answer, it can vary. On the off chance that you are in a rural area you may want to broaden it a bit with the goal that it's sufficiently large to make an impact. Advertisers in urban areas can afford to get hyper-focused. On the other side, going too wide in a city weakens the location-based relevance you may go for. It's all about testing. In the event that data is disappointing right away, you can always tweak your radius and message.


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