Geofencing – A Good Fence Will Make Good Customers


Presentation Description

Marketing services like smartphone geofence can bring many different benefits to the small scale business.


Presentation Transcript

Geofencing – A Good Fence Will Make Good Customers:

The geofencing tactics are very, very crucial when you want to make it work. They have to be on point and has to be used wisely if you want the geofencing to be a perfect one for your business. Small scale businesses can make a huge impact in the market if they apply the idea of geo-fencing as their strategy. Marketing services like smartphone geofence can bring many different benefits to the small scale business. It will enable businesses to serve with great offers, at the best possible time, which is exactly when a potential customer is passing next to the store. Geo-fencing can also provide enormous data for the marketers to have a game with. Geofencing – A Good Fence Will Make Good Customers

Slide 4:

This location based mobile advertisement is relatively easier than any other traditional advertising ways. It has the ability to reach out to a particular number of people and still have a lot of impact on your sales or the footfall in your business. Using a geo-fencing service, a business owner can specify an area around the business that, when physically entered, automatically sends a message or an alert to a mobile user’s smartphone informing them for a service, or a sale o products. There are a few ways you can improve the experience of your geo-fencing technology. Here are those ways –

Slide 6:

Understand your customer well. You must know what kind of things your customers prefer the most or what will be the best discount option for them. Understanding who your consumer is, the context surrounding their mobile use and how they're using the mobile phones can be instrumental to building a successful campaign. The term think outside your box matters a lot here because you need to be quite smart and creative while using geo-fencing. The most important thing you must know is, your potential customers will for sure visit your rival business or the rival store. So what you can do is, rather than setting the geo-fence area near your store’s place, you can set the geo-fence area near your rival store’s location.

Slide 8:

Before you use your customer’s location, it is very important to be transparent and tell them you will be using their location. Being transparent helps you win the trust and most of the mobile customers are open to receive discounts and other deals. All you need to do is make them understand about your service the right way.


Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone No: +1 617-651-2249 Website: Contactus:

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