5 Common Small Business Customer Service Fails

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Great customer service is an important element of any successful business. But for small businesses, it’s absolutely critical. Large companies have many resources at their disposal to build an image and make sales, including dedicated marketing teams, branding consultants, and large advertising budgets. But small businesses rely on repeat customers, word of mouth, and referrals for the bulk of their revenue. Many small business owners don’t even realize that they’re providing inadequate customer service. Not only does this hurt their bottom line, but it also puts the future of their business in jeopardy. This presentation summarizes 5 of the most common small business customer service mistakes. For more details, please read the original post at http://www.continentalmessage.com/blog/5-common-small-business-customer-service-mistakes.

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PowerPoint Presentation:

5 Common Small Business Customer Service Fails (and how to fix them)

“The customer experience is the next competitive battleground.” :

“The customer experience is the next competitive battleground.” Jerry Gregoire , CIO, Dell Computers Customer service is critical to small business success, and the competition is fierce. Avoid these mistakes and you’ll be on the right track to winning the battle for customer happiness.

Mistake #1: Being Hard to Contact:

Mistake #1: Being Hard to Contact Too many small companies are hard to reach. Keep your contact information readily available on the web and make it easy to contact you.

Mistake #2: Slow Response Time:

Mistake #2: Slow Response Time Modern consumers expect immediate gratification. That may not always be possible, but your aim should be to respond to customer inquiries ASAP. Don’t make customers wait.

Mistake #3::

Mistake #3: Neglecting the Telephone M any consumers still prefer speaking to a live person by phone. Make sure someone picks up.  Read More: Small Business Customer Service Call Centers in 2014

Mistake #4: Failing to Train Staff:

Mistake #4: Failing to Train Staff At small businesses, most employees will have some level of interaction with customers. Make sure everyone is trained to handle these common interactions.

Mistake #5: Not Asking for Feedback:

Mistake #5: Not Asking for Feedback Feedback from customers is valuable information. Most won’t offer it, so you need to ask how you’re doing and ask them to rate their experience.

Conclusion: Focus on these basic areas and thrive:

Conclusion: Focus on these basic areas and thrive Make it easy to contact you Respond quickly Embrace telephone customer service Train your staff to handle customer interactions Ask for feedback and continually improve Read the original blog post at: http ://www.continentalmessage.com/blog/5-common-small-business-customer-service-mistakes

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