Lincs FM E-mail Marketing Campaign

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Presentation Description

Lincs FM marketing campaign

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E-Mail marketing campaign : 

By Conor Dunne (BA_MKT4) E-Mail marketing campaign

Objective : 

Objective Implement a four week email campaign in order to increase awareness of the new Lincs FM ‘Catch’ service.

E-mail one (sender: Lincs FM ; subject: Free radio & downloads) : 

E-mail one (sender: Lincs FM ; subject: Free radio & downloads) Explain the new catch service with a combination of text and visual aids. The visual aids will be in the form of four pictures illustrating how the service works Offer 6 free downloads (Two per week for three weeks) Branded Lincs FM pocket radio for those who sign up within a week of when the email is initially sent. The Lincs FM logo will appear Two “sign up” buttons will appear

E-mail one design : 

E-mail one design

Email Two (response to those who sign up) Subject: Thank you) : 

Email Two (response to those who sign up) Subject: Thank you) Thank respondent for their custom Remind the customer that they are eligible for two free downloads Give the customer the option of signing up for “just for you” e-mail from Lincs FM. Link of “Go to my catch account” now

E-mail Three (To those who don’t sign up initially) : 

E-mail Three (To those who don’t sign up initially) Sent 7 days after initial e-mail Extend offer of free downloads and radio to “only 5 days” left Lincs FM logo and Catch slogan appears Two “sign up” buttons will appear, Follows layout of e-mail one, with the exception of highlighting the benefits of signing up to Catch FM such as personalised web account and fully searchable online database of songs. Free “O2 in the Park” tickets for first 100 customers who sign up

E-mail Four (To those who are eligible for free downloads) : 

E-mail Four (To those who are eligible for free downloads) Lincs FM banner and catch slogan appear. Inform customer that they are eligible for two more downloads “download of the week” recommendation “just for you” recommendations based on information from previous downloads. Link of “Go to my catch account” now.

E-mail Five (To those who are eligible for further 2 downloads) : 

E-mail Five (To those who are eligible for further 2 downloads) Lincs FM banner and catch slogan appear Inform customer that they are eligible for final two downloads Highlight methods of payment for future downloads such as Mastercard and Paypal Link of “Go to my catch account” now.

E-mail Six : 

E-mail Six Weekly e-mail for those who have subscribed to Lincs FM “just for you”) “Introduce a friend to Catch” and receive a receive £10 worth of Marks and Spencer vouchers E-mail based on previous downloads recommending downloads Link of “Go to my catch account” now. Unsubcribe button

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