Transmedia presentation

Category: Education

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Jeff Gomez:

Jeff Gomez “ The art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms, such as ads, books, videogames, comics and movies”

Henry Jenkins:

Henry Jenkins “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” “In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story”



Transmedia Storytelling:

Transmedia Storytelling Advertising and its involvement with transmedia Dividing chunks of a story across multiple platforms Engaging the audience being the key goal Maximizing user experience in the story Partnerships with other companies

Companies and Brands using Transmedia:

Companies and Brands using Transmedia Audi used Transmedia storytelling to its advantage TV Radio Newspaper Magazine Online / Interactivity

Companies and Brands using Transmedia:

Companies and Brands using Transmedia BMW used Transmedia storytelling to its advantage Guy Ritchie John Woo Tony Scott Joe Carnahan Ang Lee Ridley Scott Clive Owen

The Hire:

The Hire A transmedia approach to selling a brand’s story couldn’t be more important.

Advertising in Transmedia:

Advertising in Transmedia The Evolution of the involvement between each other Now, products and stories were collaborating Easy way to get new audiences

Keeping to the story:

Keeping to the story Straying from the story, can harm the product Transmedia content promotes and becomes part of the product Obvious Example is Mr 007

James Bond:

James Bond Heineken Coke Zero Omega Sony Aston Martin Beer? Bollinger Martini

Transmedia and social networking sites:

Transmedia and social networking sites Introduction Why do we want to advertise our life online? Youtube: 1 billion users, 4 billion views per day Tumblr : 170 million users, 100 million blogs Twitter : 500 million total users, more than 200 million active users MySpace: 25 million users Instagram : 100 million users, 4 billion photos Facebook: 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages and 10 million apps


Facebook Are social networking sites taking over peoples life's? Are people becoming obsessed with image? Is Facebook making peoples lives superficial? “Facebook and twitter have created a generation of people obsessed with themselves “

Facts :

Facts 2.5 billion content items shared 2.7 billion Likes 300 million photos uploaded 500+ terabyte data ingested 'Think of the implications for society if people worry more about what other people think about them than what they think about themselves.'

Twitter :

Twitter •Being able to keep up with the latest celebrity’s tweets/integral pictures • Hash tags – an easy way to search the popular trends on twitter. •More personal •Hash tags •Retweet/ people want to be noticed. •Keep up with the latest new film release Following media across different spaces and media context from Facebook to Twitter and from twitter to YouTube involves Transmedia navigation or the ability to follow the flow of stories and information across multiple modalities – Jenkins 2008



Why is Transmedia Increasing?:

Why is Transmedia Increasing? Transmedia advertising is simply described as something that fully permeates the audience’s (or consumer’s) lifestyle.

Why has Transmedia evolved slowly?:

Why has Transmedia evolved slowly? COST has affected transmedia greatly. People will be on a level playing field.

PowerPoint Presentation:

Where will Transmedia Evolve? (Ruggiero, 2000,) Said: This theory focuses on “the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfies their social and psychological needs”

Transmedia story:

Transmedia story “The bound­aries between game­play and sto­ry­telling, single-platform and multi-platform, real and vir­tual, author and audi­ence, are all dis­ap­pear­ing as we speak. It’s all fic­tion. Some­day we’ll just leave it at that.”  Jeff Wat­son

Google Glass :

Google Glass

The Future of transmedia is here!:

The Future of transmedia is here!