envy seo ppt

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SEO PPT

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 INTRODUCTION  TYPES OF SEO  HOW SEO WORKS  SEO BUILDING BLOCKS KEYWORD CRAWLER LINKS  WHITE HAT  BLACK HAT OUT LINE

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Search engine optimization SEO is the process of affecting the visibility of a website or a web page in a search engines unpaid results often referred to as "natural" "organic" or "earned" results. SEO

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OFF-PAGE ON-PAGE TYPES OF SEO

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On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts images tags URL structure internal links headers etc. ON-PAGE SEO

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Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page SERPs. Many people associate off-page SEO with link building but it is not only that. OFF PAGE SEO

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 Keywords  Keyword selection and keyword-rich text  Crawler  A crawler-friendly site navigation scheme  Links  Link popularity SEO Optimization Categories

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In search engine optimization SEO terminology white hat SEO refers to the usage of optimization strategies techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. WHITE HAT SEO

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In search engine optimization SEO terminology black hat SEO refers to the use of aggressive SEO strategies techniques and tactics that focus only on search engines and not a human audience and usually does not obey search engines guidelines. BLACK HAT SEO

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BLACK HAT VS WHITE HAT

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