12 Extremely Important Rules To Follow For Logo Designing

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1 12 Extremely Important Rules To Follow For Logo Designing RE2QA.Pvt.ltd 12 Extremely Important Rules To Follow For Logo Designing 5/17/2019

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RE2QA.Pvt.Ltd 2 12 Extremely Important Rules To Follow For Logo Designing 12 Extremely Important Rules To Follow For Logo Designing A logo is the very first impression of any brand. As we all know that the first impression is the last impression. So its design is very important as it’s the face of any brand. A logo can be a powerful asset when executed correctly. Knowledge is the power for any graphic designer. Logo design requires practice and experience. We have outlined 12 extremely important rules to follow for logo designing. 1- Preliminary Work Before you start creating a logo using a graphic tool you need to do some brain storming. Take a pen and paper and draw 10 to 20 sketches or ideas. Then create variations of the original idea. A professional designer will spend more time on preliminary work as he knows that skipping this will compromise the fixed result. 2- Balance Design Human mind naturally perceive a balanced design as appealing and pleasing. This fact makes balance in a logo design very important. This

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RE2QA.Pvt.Ltd 3 12 Extremely Important Rules To Follow For Logo Designing rule can be broken occasionally as a logo will be viewed by the masses. Not everyone has the eye for great art. However balance design is the safest approach. 3- Size Does Matter Size does matter when it comes to logo design. A logo must look good in all sizes. A logo design is not effective if it loses too much definition when scaled down. A logo also has to look great in large formats. The best way to check your logo is to test yourself. Take print outs of your logo in different sizes and look how it looks. 4- Color Combination Color combination is very important part of any design. Color theory is complex but experienced designers who understand the basics of color usage can use the colors for their advantage. Following are the basic rules of color usage that you should follow. • Use cool colors as they are catchy and do not distract the viewer. • Don’t use bright colors as they are hard on eyes. • Logo normally looks good in two color combination. • If you have a good reason you can break these rules. Colors have impact on human mind and moods. You must know how colors can evoke feelings. For example red color can evoke feelings such as love strength passion and aggression. Keep in mind that you must choose colors according to the overall tone and feel of the brand. 5- Design Style You must do some research on your client’s business and his target6 audience. This information will help you choose the design style most suitable to your client’s business. This exercise will save your time and effort.

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RE2QA.Pvt.Ltd 4 12 Extremely Important Rules To Follow For Logo Designing 6- Font Selection If there is text in your logo either as part of logo or in the tagline you need to spend some time for font selection. Try different font styles in your logo and see how they look. Consider the following three points when choosing a font for your logo. • Use one font as its ideal approach. • Avoid using common fonts as it will give an impression of immaturity. • Make sure that font looks good when scale down. The best way to look unique is to use custom font. Look at the logo of Twitter Coca-Cola and Yahoo. 7- Recognition is The Ultimate Goal The sole purpose of creating a logo is to build brand recognition. Whenever you see swoosh you call Nike in your mind. Few other examples are Pepsi McDonald’s and Coca-Cola. If you see just a glimpse of any of them you recognize the brand. So whatever logo you are designing make sure it reflects a unique identity. 8- Be Different If you want yourself to stand out from the competition you must adopt a unique style. Be innovative and produce something unique which distinguishes you as a graphic designer with a distinct style. Keep playing with the design program and keep tweaking your design until you feel you have got what you want. 9- Keep It Simple Keep your logo as simple as possible. The simpler it is the more recognizable it will be. Take Nike swoosh or Apple’s logo as an example.

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RE2QA.Pvt.Ltd 5 12 Extremely Important Rules To Follow For Logo Designing 10- Graphic Effects You need to go easy on graphic effects. There are many tools which allow you to use various effects on your logo. Don’t get carried away. Simplicity is the key so use these effects with precaution. 11- Assembly Line You need to develop your own design process or design assembly line. Consider the following points: • Do some research • Brainstorm for ideas • Preliminary Drawings or sketches • Develop Vector Designs • Show to Client for Feedback • Tweak your design according to client’s feedback • Finalize and submit to client 12- Inspiration You can use the work of other designers for inspiration purpose only. There is no harm in getting the idea from other’s work as long as the idea is original. Copying other’s idea is wrong both morally and legally. Conclusion: There are so many benefits of having a mobile application but before you make a big leap consider the above factors and make the right decision. Source: This content is the property of RE2QA which is a tech company based in United States. They provide Website design development Mobile Application Development Salesforce CRM Management logo designing and Appraisal Review Process and Quality Control.

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RE2QA.Pvt.Ltd 6 12 Extremely Important Rules To Follow For Logo Designing

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