Jon Cales - Virtual Presentation

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The PSA and You :

The PSA and You Jon Cales TWC/301 General Principles of Multimedia Writing Arizona State University

The PSA?:

The PSA? P roblem S olving A pproach Plan Research Draft Review Distribute

Step One - Plan:

Step One - Plan Who is Your Target Audience? What Does Your Audience Already Know? What Should the Audience Take From The Message? What Media is Appropriate?

Step Two - Research:

Step Two - Research Determine The Audience’s Expectations Research Your Subject Get Organized

Step Three - Draft:

Step Three - Draft Brainstorm Your Message Develop an Outline Fill in the Blanks

Step Four - Review:

Step Four - Review Proofread, Proofread, and Proofread Get Someone Else’s Opinion Make Revisions

Step Five - Distribute:

Step Five - Distribute Make One Last Check Deliver the Message Follow Up

PSA In Action Policy Manual:

PSA In Action Policy Manual

PSA In Action:

Planning Picked an Organization Brainstorm Topic by Identifying Shortcoming Research Searched for Relevant Information Draft Brainstormed Purpose Developed Outline PSA In Action

PSA In Action:

PSA In Action Review Proofread for Accuracy Sought Feedback Made Revisions Distribute Packaged for Distribution Follow Up


Conclusions A Well Prepared Message is Effective The PSA Facilitates Effective Messages Effective Communication Critical For Success Technical Communication in the 21 st Century ISBN 13: 978-0-13-503174-2

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