How Social Media Management Helps Businesses


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By: soorani (138 month(s) ago)

hello.the presentation was perfect especially in using pictures

By: REIND33R (142 month(s) ago)

good presentation

Presentation Transcript

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By Aaron Bare

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Social Media is Local and Global

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90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

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500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized

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126 Million The number of blogs on the Internet. Source: Jess3

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10 Billion+ Tweets Sent on Twitter Since 2006 Photo Credit: Rosaura Ochoa Source: Mashable

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2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

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What Is a Social Media Strategy?

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“Social Media: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

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“Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

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Listen and Respond

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“Links are the Currency of the Social Web”

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Publish and Broadcast

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“Social Media Monitoring Collects Online Mentions for Measurement and Response” Image Credit: Suchitra Prints

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“Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley

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Create viral loops

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“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

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Facebook Fan Pages Let Businesses Interact with Customers and Prospects

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Facebook Social Applets drive results and traffic

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“Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

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Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

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Mobile Marketing

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Social Media Can Drive Leads and Customers Photo Credit:

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Microsites & Landing Page convert Social Media

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Traffic Growth

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Content Distribution

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Reputation Management

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Email Acquisition

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Lead Generation

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Online Branding

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Revenue Growth

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1,344 Friends 233 Followers 533 Friends 2,345 Connections 15,768 Views 334 bookmarks 22 digg’s 12 top keywords 244 top keywords 24 top keywords 998 email subscribers 42 feeds 998 forwards 83 blog post 19,998 monthly website traffic 23 photos April 2010 Social Empire Monthly Report $232,567 online revenue 145 brand mentions, pr weight $45,300 Results focused

Our Digital Media Offerings : 

Our Digital Media Offerings Campaign Management – manage online projects Content Management – observe, contribute, publish and manage content Link Management – grow links Reputation/Brand Management – manage your brand Influencer Management – connect with key influencers/advocates and create common purpose Conversation Management – from listen to engage to lead the conversation Network Management – manage your networks (brand outpost) Fan/Follower Management – manage networks Policy Management – manage company interactions Digital Applications –iPhone, Facebook and other applications. Interactive – websites, micro-sites and landing pages.

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Any Questions?

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