International Marketing

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UK brand Burger and Lobster are one of the most exciting restaurant groups in the United Kingdom. It came into existence in delivering the service of UK brand Burger and Lobster since 2011. It was making a remarkable profit also in the field of the restaurant.

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International Marketing:

International Marketing AllAssignmentHelp

Executive Summary :

Executive Summary This study has been conducted on the United Kingdom brand Burger and Lobster. The study has been conducted to analyze the potential of Singapore market. As the Burger and Lobster are planning to enter the Singapore market, it is necessary to analyze the strengths and weaknesses of the market. To analyze the potential of the market, the market analysis has been conducted in which macro environment of the Singapore market has been covered. To find the strengths and weaknesses and opportunities and threats SWOT analysis have been conducted. .

Introduction :

Introduction UK brand Burger and Lobster are one of the most exciting restaurant groups in the United Kingdom. It came into existence in delivering the service of UK brand Burger and Lobster since 2011. It was making a remarkable profit also in the field of the restaurant. Burger and lobster is a group of the restaurant which brings the ultimate burger experience and wild Canadian lobster to the United Kingdom, as well as to the numerous countries around the world (Digital, 2018). In the year of 2014, they opened their first international restaurant in New York. And gradually they are expanding their business in other parts also like Scandinavia, UAE, Kuwait, and Saudi Arabia..

Target Market Analysis :

Target Market Analysis Singapore a Malaysian island city-state is the financial center of the world (Woo, 2015). The population of Singapore is multicultural. The economy of Singapore has grown significantly over the last decades. The economy of Singapore is characterized by the high-income economy. The drivers of growth of Singapore are external as well as local demand, investment, and the private consumption expenditure (Ab Talib et al., 2014). The market of Singapore is attractive enough to attract various businesses to enter the Singapore market. Therefore, The United Kingdom brand Burger and Lobster has an opportunity to enter and gain in the Singapore market. .

Political factors :

Political factors There is a low political risk in Singapore. The Political and Economic Risk Consultancy has also stated that Singapore enjoys the lowest political risk. Singapore is a democratic country where people elect their representative. There is political stability in the country. The political stability leads to peace and high standard of living in the country. Therefore, it is better for the Burger and Lobster to enter the market (Zalengera et al., 2014)..

Economic factors:

Economic factors The economy of Singapore is characterized as a free economy. The economy is also very vibrant. The growth rate of the Singaporean economy is very high. The per-capita income of the people of Singapore is highest among the Asian countries. The Singaporean economy is also characterized as the corruption-free economy (Ab Talib et al., 2014). The workforce of the economy is educated and motivated. So, it will support the entry of Burger and Lobster into the Singapore market. .

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