Online Shopping_Flipkart


Presentation Description

Online retail market in India is Booming. Emerging brands are proving to be threat to the masters in their category. A quick overview of the market, online shopping behavior and importance of consumer experience is the key content of the presentation. Efforts of brands using Social Media to connect and build long term relationship with the online audience is also highlighted. Some marketing strategies for Flipkart.


By: tusharagarg (103 month(s) ago)

plzzz mail me this ppt [email protected]

By: tusharagarg (103 month(s) ago)

plzzz mail me this ppt [email protected]

By: arpitjain512 (111 month(s) ago)

Grt work bhavna!! can u pls semd me the ppts on ma id... This will be very helpful for me to learn and grow.

Presentation Transcript




Content Online Retail Market in India Online behaviour Introduction to Flipkart Current Scenario Business Models Competitor Analysis Where Flipkart Stands Reinventing Flipkart Promotional Strategies Get Ready for superior experience…

Online Shopping Trends in India, 2013:

Online Shopping Trends in India, 2013

Online Retail Market in India:

Online Retail Market in India The online retail market in India may grow to Rs 70 bln (over $1.30 billion) by 2015 from Rs 20 bln in 2011 as internet access improves. - ASSOCHAM More than 50 % of the sales happen in non-metro cities. China - 1,000 deal sites Indian e-commerce co - 70

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Social Networking and search act as entry points to retail sites, showing higher overlap Portals and Entertainment sites are also popular among retail users More than 70% consume Business/Finance, News and web-mail. Online retail reach is 1.5 times more than online travel Comscore report

Online shopping experience:

Online shopping experience Study conducted by UPS

Introduction to Flipkart:

Introduction to Flipkart Founders: Sachin and Binny Bansal Background: IIT Delhi & ex Amazon Year: 2007 Investment: 4 lacs Headquarters: Bangalore Started: Books Today: More than 15 categories Revenue: Rs 500 crore (FY 11-12) Investors: Tiger Global, Accel Partners and South Africa's Naspers IPO expected: In next 2-5 yrs Making Customers Happy is our highest priority

Current Scenario:

Current Scenario Lack of transparency in Accounting strategies Building Infrastructure and adding people at irrational pace Huge investment in last mile delivery, warehousing and technology Dead stock situation Internal conflicts Attempt to return 30-40 % of books they had bought a year ago Struggle to remain Customer Delight…

Competitor analysis - Catagorised:

Competitor analysis - Catagorised Other Categories Books and ebooks Flipkart Infibeam Yebhi Dial-a-Book Jabong Bookadda snapdeal Friends  of Books ebay Indiatimes Shopping homeshop18 eBay myntra Junglee Zovi uRead Managing Inventory is the biggest challenge

Inventory Model - SWOT:

Inventory Model - SWOT Need of the Hour

Inventory Model - SWOT:

Inventory Model - SWOT Funds Blocked

Different views:

Different views Pepperfry e-commerce player takes upon itself the task of running inventory and logistics No warehouse management and outsourced logistics Vendors keeps the inventory at their warehouses Have own logistics team in place Suppliers finance inventory and Flipkart Own inventory model Knowing when to go by the book and when to throw it

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Competitor Analysis

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24x7 call centre Delivery time 48 hrs  Rich catalogues to choose from Less discounts but latest products


Myntra “A fashionable new age” Reach out to a larger number of consumers Launched first brand campaign focusing on benefits of online shopping Logistic partner for

Shop by Trends and Brands:

Shop by Trends and Brands Updating youth with latest trends

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Satisfying Customers through

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Signup incentives Offers unlimited  Extensive range of Brands Top visited site - comscore


Jabong Jabong is the most visited retail site followed by Flipkart and Amazon 11.6 million unique visitors per month Celebrates the shopaholic in TVCs

Premium Brands makes special appearance:

Premium Brands makes special appearance


ebay Celebrates 8 th year with offers to the consumers WTF (Way to fab ) sale Coupons 0 EMIs across ebay Focus on Deals in their TVCs


Yebhi Consistently trying to replicate the offline behaviour Business Model Delivery time 1-2 days (including Sundays) Order received Collect items from Vendor’s warehouse Process and sent to customer

Yebhi Karke Dekho :

Yebhi Karke Dekho Eliminating touch and feel factor while shopping Promotion - TVC & website

Realtime updates:

Realtime updates Realtime shopping updates Cash Back offers

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Exploring Flipkart

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Home page 1 st scroll


Website Old school Look and feel Looks like electronics only website Category sections looks like limited Compared to other website flipkart scores 4 out of 10 Need to give modern look to the website Personalize the content for regular visitor Text, colour and creatives needs to be refreshed

Inside page:

Inside page Items displayed needs to be regularly refreshed as per availability Products should zoom out on mouse over

Social Media:

Social Media "The number of social media users in urban India reached 62 million by December 2012 and it is estimated to reach 66 million by June 2013," - IAMAI Youth audience – Primary target of Flipkark spends huge chunk of time sharing views on social media Social Networking and search act as entry points to retail sites, showing higher overlap Power to Make or Break your brand

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Less than 1% engagement

Fans Wall Posts:

Fans Wall Posts No real time interaction of brand with the fans Clarify, apologize Important - Don’t leave them unsatisfied

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Decent number of followers and interactions


TVC Innovative concept to put across the message # Bangon

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Energizing Flipkart


Strategy Keep him happy before he is ready to go…


Service Flipkart Express Time is more important than money This service will help the customer to get the product on urgent basis Flipkart will skip the regular process for these orders to reach quickly to the specified destination Flipkart will charge extra for this service


Offers Your Combo our Price All shopping websites give offers on pre defined combos Flipkart will gives chance to the customer to make his customised combo Ones the combo is made it is submitted for flipkart quote Flipkart here has a chance to surprise the customer with the price considering the multiple product purchase Encouraging group buying


Listen Strong ORM in place with professional support Keep track what competitors are doing Track conversations to fulfill the GAP in the category Analyse reactions on updates and offers If speaking is silver then LISTENING isGold


Engage Continous online presence through Owned Media Earned Media Paid Media Disseminate Useful information Interact with influential people Engage with all the mentions of brand in digital space Offers and their promotions to be done creatively Engagement builds long term relationships


Spread QR CODES Every parcel will have QR code embedded on it The user can scan the QR code to unlock discount for next purchase Scanning will convert into Tweet which will have a customized message Just received my @ flipkart parcel #Happy Amplification effect

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The door of opportunity is always marked  PUSH . Happy Shopping!! - Thankyou Bhavna Vaja [email protected]