Personal Branding

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Building Brand Narendra Modi Using Social Media:

Building Brand Narendra Modi Using Social Media Role Of Digital Marketing in Personal Brand Registered Office Sunshine Plaza, 4th Floor, Ambedkar Chowk,Pimpri , Pune – 411018 Corporate Office :880, Ground Floor,Udyog Vihar - 5,Gurgaon HR – 122016 Head Office:9378 Mason Montgomery Rd, Suite 401,Mason OH 45040. [email protected]

What is Personal Branding:

What is Personal Branding *Many people think that personal branding is just for celebrities such as Paris Hilton or Will Ferrell. Yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

Social Media as Effective Political Communication Tool :

Social Media as Effective Political Communication Tool Politicians promote their controlled speech and present their point of view without being interrupted by journalists or by media format limitation. Social media has given privilege to the politicians to post a presumptive political agenda and engage voters around it. It also helps to get the feedback. By means of social media, political parties or politicians can mobilize public and invites them to participate in discussion on some issues of public interest. By using the social media tools, politicians and political parties interact apparently with more efficiently with their supporters, beyond institutional and bureaucratic rigors. Social media is playing a considerable new role in Indian democracy. Presently, political parties are increasingly embracing social media to encourage people. With the changing scenario of Indian Politics, political parties and politicians have found a new way of reaching out to a younger and aspirational population. It is really a long leap from the times when politicians were dependant mainly on posters, cardboard, cut-outs , graffiti, banners and personal canvassing to win over voters. Among major political parties in India, BJP has the biggest charisma in social media . BJP started using the social media even before 2009 general election, which it lost . In 2014 election, several senior leaders viz., Sushma Swaraj , Rajnath Singh, Arun Jaitley , Narendra Modi and many more are on social networking sites . Social media is also credited with helping the new Aam Aadmi Party and its candidate, Arvind Kejriwal , won a surprise victory in Delhi against major political parties Brand discovery is about figuring out what you want to do for the rest of your life...

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Brand Interaction Strategies Social Communities Seeding Feeding Weblog Forum Quiz Participation, engagement and advocacy: peers and friends will spread the brand’s message Legend Free viral dynamics Post registration viral dinamics new future brand offerings Niche Community connected to campaign liking Rating Video Contest Sign up View Video Custom Video Webi Sodes Post Micro Site / iHub Tune-in Opt-in

Rajkumar Rinwa :

Rajkumar   Rinwa Rajkumar   Rinwa Current Office: shivagi nagar , rajasthan , churu , B J P Short Info Mines, forest and environment minister of rajasthan .  M.L.A. from Ratangarh [ Churu ], Rajasthan [India]. Awards: best citizen of india . Education: L.L.B., Surendra Nath Law College Shri Raghunath Sr. Sec. School, Ratangarh

Online Presence Analysis Of Mr. Rajkumar Rinwa :

Online Presence Analysis Of Mr. Rajkumar   Rinwa (Wikipedia): NO : Likes -6434 Followers 110 Followers 61 : NO

Smt. Vasundhara Raje:

Smt .  Vasundhara Raje : YES : YES Likes 4686889 Followers 536827 Followers 456 Subscribe 1664

Social Media Presence of Narendra Modi :

Social Media Presence of Narendra Modi For I want Narendra Modi as the Next PM of India Narendra Modi for PM Narendra Modi Fan Club Narendra Modi for PM 2014 Against I Hate Narendra Modi Narendra Modi : The Biggest Terrorist of India Criticism of Narendra Modi

The Absolute Winner of Social Media for Politics in India:

The Absolute Winner of Social Media for Politics in India Narendra Modi is one of the most famous politicians on social media. He joined Facebook and Twitter in 2009 and became the first politician to use Google Plus . Narendra Modi with approximately 1.3 million+ followers on Facebook page and 3.42 million+ followers on Twitter . He also has a YouTube channel which has reached the 15,000 mark of subscribers and has more than 1500 videos. Data: March 2014

Challenges of Building Digital Brand Narendra Modi :

Challenges of B uilding Digital Brand Narendra Modi Three-time Gujarat chief minister was a regional brand trying to go national.  63-year-old was seeking to connect with the youth considering that this year's election had almost 150 million first-time voters. Hindi and Gujarati speaking regional politician trying also to connect with the urban, middle-class audience that is becoming more politically conscious The taint of the 2002 anti-Muslim riots in Gujarat and image of Hindu hardliner. Narendra Modi has been seen as Gujarat ’ s Brand Ambassador. People share their experiences and stories that promote Gujarat as a brand. He took the right steps to brand himself outside Gujarat even before he decided to move beyond the state but the journey of branding Modi was not easy. The digital team of Narendra Modi has complete idea of internet marketing and has completely utilized every aspect of it to become popular on the social media. 

Aims of Narendra Modi Digital Media Campaign:

Aims of Narendra Modi Digital Media Campaign Recognition of Narendra Modi as a brand not only for state audience but also for national audience. Controlling and managing strongly how he is projected. Work on projecting him as face of development & growth. and working towards developing a secular image. The development campaigns aims to cross market his achievements on a state and national level. Design unique campaigns with focus on state as well national elections. Work effectively to counter opposition’s ad campaigns in a coordinated manner. Indian politicians have usually been arrogant about marketing themselves. They have also been difficult products to be branded. In the recent elections many successful chief ministers like Nitish Kumar and J. Jayalalithaa did not venture out of their home states to brand themselves, Modi did, and he ventured out with aggression. He made his aggression seem decisive and hence desirable .

Elements of Digital Brand Narendra Modi :

Elements of Digital Brand Narendra Modi Success mantra : Combination of Thinking, Being Desirous, Stabile and Hardworking Risk Taker, Never looking back, not apologetic, self-made, strong, efficient, and inspiring individual. Transforming obstacles into opportunity. Sheer commitment in whatever he does Successfully created an impression of being a sincere, credible and committed leader. Master strategist, Long Term Planning & Clear Focus Commitment towards development of welfare society Modi’s transition from a politician to a brand has been carefully charted out. The branding team effectively worked on transforming the brand image from a strong Hindu nationalist to India’s most popular prime ministerial candidate. However, Modi did not discard his Hindu hardliner image completely. He wore his saffron colours with pride but did not let it rule his conversation.

Choosing the Right Tools to Connect :

Choosing the Right Tools to Connect Narendra Modi has exploited the benefits of digital marketing to promote his brand image and spread the political messages by means of the various digital marketing and social networks. Digital marketing helped him gain more transparency as it helped him engage with voters around political decision-making processes. The digital marketing has also help find Narendra Modi ‘s view on topical themes and on his political fights, biography, programme, communication literature, interests, photos and videos uploaded. Official Site: Create a personalized content experience for each website visitor Digital Marketing: Create a ROI oriented digital experience with the help of Display Ads, Video Streaming, Native Ads, etc. Social Media: Create a highly engaged social media experience . Email & SMS : Deliver individualized messaging throughout every step in the customer lifecycle Mobile Campaigns: Give customers highly relevant interactions – in store, in app, and on the go Analytics: It is important to use a highly impact analytics tool which tracks ROI and performance at each stage of campaign. CRM: Connect data, distribute insights, and automate interactions across all of your marketing technology Analytics Social Website Mobile CRM Email & SMS Digital

Making of Digital Brand Narendra Modi:

Making of Digital Brand Narendra Modi Narendra Modi’s website and blog is well designed and social media integrated. Facebook: 17.9 million fans of Narendra Modi could track every move during the campaign on facebook . Google+: 1.4 Million active followers of NaMo is now one of the most followed politicians on Google+ Social Media Marketing works on one key concept – Interact and connect like real people. The smartest move by the party was – promoting Narendra Modi’s name and clear cut face everywhere on various platforms rather than BJP. They ensured a strong online presence across social media channels – Facebook, Twitter, Google+, and YouTube to keep their voters connected . Managing the web communication of a political figure requires the same effort as the one necessary to set up a press office or a team which deals with media planning and event planning.  Professionals from IIT, IIM, Harvard like Rajesh Jain, B Mahesh,  Arvind Gupta are the man behind Narendra Modi’s 3.67 million Twitter followers and 12 million likes on Facebook . YouTube Facebook Website Google + Analysis Twiter Email & SMS Email and SMS was used effectively to profiled database for information sharing, donations and engagement, Twitter: 4.85 Million active followers of NaMo . After Obama, he is now one of the most followed politicians on Twitter. YouTube: .16 million followers and 18 million Views of 3400+ uploaded videos of speeches and interviews. The team used effective digital marketing tools to analyse engagement, and sentiments to bring in effectiveness.

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Why Do We Feel Connected To Obama THE OBAMA STRATEGY

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Presidential Marketing Campaigns Barack Obama John McCain Marketing messages “Hope”, “Change we can believe in ” “Country first”, “The original maverick ” Offline marketing channels TV, radio, print (including candidate’s books), direct mail TV, radio, print (including candidate’s books), direct mail Online marketing channels E-mail, display, organic and paid search, in-game advertising, mobile, social media E-mail, display, organic and paid search, social media Budget $150 million in Sept 2008 alone $ 84 million (public funds) Marketing strategies Energize young voters; spread optimism and hope; emphasize McCain’s similarities to Bush Energize the right wing; attack Obama’s weaknesses; emphasize experience and military service

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Obama Everywhere Obama has gained 5 million supporters in other social networks. Obama maintained a profile in more than 15 online communities , including BlackPlanet , a MySpace for African Americans, and Eons, a Facebook for baby boomers. On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007. It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring. And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an "I Voted" button to let their Facebook friends know that they made it to the polls.

Slide 18: Statistics On, Obama's own social network, 2 million profiles were created In addition, 200,000 offline events were planned About 400,000 blog posts were written And more than 35,000 volunteer groups were created - at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy

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YouTube Obama McCain Videos 1,827 330 Views 120,479,084 25,995,773 Subscribers 149,258 28,343 Special features of YouTube page Contribute to campaign via Google Checkout ; link to YouTube page on Find events; host events

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Politicians on YouTube YouTube Politicians Top 10: 4,496 videos generate 189,011,052 clip views!

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Presidential Race Online Video Summary Barack Obama attracted more female viewers than John McCain Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. Barack Obama has over 300 Millions more clip views than McCain

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Facebook Statistics Official Obama McCain Members/Supporters in largest group 5,066,446* 583.518* Number of Wall posts 572,383 none Special features of profile page** Videos, find out where to vote, register to vote none * Unofficial group ‘One Million for McCain/ Palin ’ has 200,251 members Unofficial group ‘One Million Strong for Barack’ has 986,470 members ** Beyond basics like Posted Items, Events, Discussion, Wall posts Data from February 4, 2009

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Text Messaging & Mobile A million people signed up for Obama's text-messaging program On the night Obama accepted the Democratic nomination at Invesco Field in Denver, more than 30,000 phones among the crowd of 75,000 were used to text in to join the program Supporters on average received 5 to 20 text messages per month, depending on where they lived -- the program was divided by states, regions, zip codes and colleges – and what kind of messages they had opted to receive. On Election Day, every voter who'd signed up for alerts in battleground states got at least 3 text messages

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E-mail Obama's opt-in e-mail database contains upwards of 13 million addresses Over the course of the campaign, aides sent more than 7,000 different messages , many of them targeted to specific donation levels (people who gave less than $200, for example, or those who gave more than $1,000). In total, more than 1 billion e-mails landed in inboxes. Four years ago, Sen. John F. Kerry had 3 million e-addresses on his list; former Vermont governor Howard Dean had 600,000 .)

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iPhone Application

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Brand Obama - Segmentation

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Brand Obama - Segmentation

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Thank You