Digital ad agency Chennai

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Presentation Description

Digital marketing is a jointure of many marketing terms. It can be used to denote digital technologies and internet. Digital ad agency Chennai includes display advertising, mobile phones and digital medium.

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Presentation Transcript

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Digital ad agency Chennai Banana BrandWorks Pvt.Ltd

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Digital marketing is a jointure of many marketing terms. It can be used to denote digital technologies and internet. Digital ad agency Chennai includes display advertising, mobile phones and digital medium. Digital marketing is used to promote a product or service or a brand on electronic devices. It refers to marketing media digitally displayed. It exists on internet, smart phone, media devices, billboards and automobiles.

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Online advertising is referred to as internet advertising or web advertising. It is a form of advertising used to deliver promotional messages to consumers . Online marketing is a division of digital marketing. It refers to the activities used to pursue specific to the web or internet. Digital marketing includes mobile marketing, video based marketing without the web.

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Why use digital marketing ? 1. Affordability 2. Creative and interactive 3. Unlimited reach 4. Easy to monitor 5. Quick to analyze

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Types of digital media Earned media includes; word of mouth like shares, likes, tweets, retweets , reposts, recommendations , reviews. Owned media includes, web properties like mobile sites, websites, content, blog, social media channels Paid media includes, pay per click, display ads, paid influencers, retargeting, paid content promotion, social media ads. Some of the paid media strategies include Search engine ads Display ads Cinemagraphic ads Flash display ads Native ads Pop-up ads Mobile ads Social media advertising Video display ads

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Metrics It can be divided into front end metric and back end metrics. Front end includes: 1. Impressions : number of times your ad is displayed 2. Clicks 3. Reach : Number of people your ad reaches 4. CTR : Click through rate facilitates measurement of the ad 5. Engagement rate : Measures the level of engagement and percentage of people engagement with the ad 6. Conversions : Metrics to track the actions or acquisitions 7. CPL : Cost Per Lead 8. eCPM : Effective cost per thousand

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Back end metrics 1. ROI : Return on Investment 2. Pipeline created : Conventional marketing strategies proposing atleast seven cross channel touches to convert a cold prospect into a buyer 3. LCV : Lifetime value of customer predicts the profit and the future relationship with the customer 4. ROAS : Return on Ad Spent

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Banana BrandWorks Pvt.Ltd CONTACT US: No.10 Second Street R.K Salai Mylapore Chennai - 600 004 Landline : +91 44 4313 8787 +91 44 4313 8788 E-mail : [email protected] Website : https://thebanana.in /