KEW_APGA_Emerging_Professionals

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June 2012 A.P.G.A. Emerging Professionals BW Kew and TP Johnson Emerging Professionals Class of 2009

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. 1. Specialized Knowledge “I was gratified to be able to answer promptly, and I did. I said I didn’t know.” Mark Twain Being a Professional

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. 2. Skills Being a Professional

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. 3. Technical Expertise Being a Professional

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. Public Sector Job Cuts Threaten Recovery - US News and World … US News and World Report ... massive budget gaps, public sector cuts should continue to grow, labor market ... Public sector jobs do not reduce deficit by paying in taxes. All of the public sector jobs ... May jobs report: Hiring slows, unemployment rises - Jun. 1, 2012 CNN Money Jun 01, 2012 · The public sector continued to shed jobs , losing 13,000 in May. ... is a better measure of the job market's ... © 2012 Cable News Network . A Time … What are emerging professionals doing to prepare for advancement and/or placement?

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A Organic : Organic growth in business refers to a company expanding its business through the use of its own resources and assets Read more: What Is Organic Growth in Business? | eHow.com http://www.ehow.com/about_5059362_organic-growth-business.html#ixzz1yFznFWSg Can you develop and expand in this profession using your own resources? Long-term

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance I Interview —What’s in a handshake? Homework: firm’s background, cost of living Questions for them: advancement, leadership C Communication —Does media play a role? Written: cover letters, office communication Posted: Facebook, Internet

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. Jobs, where are they? Professional websites Company websites

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A.

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A.

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A.

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A.

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A.

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A . R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout

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Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization So you want a job, eh? Your resume and cover letter are often that FIRST IMPRESSION! “You never get another chance to make a first impression!”

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Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Your resume and cover letter are your marketing materials YOU are the PRODUCT and you’ve got to convince an office to “BUY” you … or to want to invest in you

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Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization What are some marketing basics? … What influences you to purchase something? • Quality • Value • Meets your needs • Reliability • Uniqueness • Brand name/ trust

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Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Combine those marketing aspects with the specifics of being a professional: Specialized Knowledge Long and intensive preparation High standards

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Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Market aspects : • Quality • Value • Meet needs • Reliability • Uniqueness • Brand name/ trust Professional : • Specialized skills/ knowledge • Underlying Principles • High Standards of achievement • Continued study • Passion!

Time 1:

Marketing Yourself: Resumes However, time is NOT on your side… Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Time 1 That is a lot of info. to convey. Guess how much time you have? 30 seconds; 1/2 minute !

Time 2:

Marketing Yourself: Resumes • Choose format & info to prompt desire for longer look • How can you intrigue without being hokey? • What will set you apart from others? • How can you convey distinction about yourself? • Tailor to your “audience” Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Time 2 Your resume and cover letter need to encourage a closer look

Resume-intro:

Marketing Yourself: Resumes Four key points about your resume: • Aesthetics- Visual Appeal • Concise- Verbal Appeal • Pertinent- Make it count • Organization Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Resume-intro

aesthetics:

Marketing Yourself: Resumes • We are a creative profession-- must be graphically sound; different/ unique resumes are more accepted in LArch • Remember design basics: composition, balance of pos /neg. spaces, dominance, hierarchy, etc. • Exhibit excellent, including paper selection • Use page-layout software to explore different compositions, use of images, etc . Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization aesthetics Aesthetics- Visual Appeal

thumbnails:

Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization thumbnails Aesthetics- Visual Appeal Use quick studies to try alternative layouts/ formats

Concise1:

Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Concise1 Concise- Verbal Appeal • Use headings to show information in logical and understandable groupings

headings:

Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization headings 14

Concise2-terms:

Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Concise2-terms Concise- Verbal Appeal • Use headings to show information in logical and understandable groupings • Wording must streamlined -- not lost in sea of text (recall 30 sec to grasp!) • Complete sentences NOT necessary • Use precise, descriptive words -- active and positive terms: ACTION verbs: - achieved produced - initiated, etc. Positive Modifiers: - actively effectively - accurately, etc.

Concise3:

Marketing Yourself: Resumes Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Concise3 Concise- Verbal Appeal • Use headings to show information in logical and understandable groupings • Wording must streamlined -- not lost in sea of text (recall 30 sec to grasp!) • Complete sentences NOT necessary • Use precise, descriptive words -- active and positive terms • For 1st job, needs to all fit on ONE PAGE ( <3 yrs experience, still only one page…)

Pertinent2:

Marketing Yourself: Resumes • Emphasize your strengths • Information supports your abilities; says something positive (what is most relevant -- will change as gain experience) [No objective statement] Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Pertinent2 Pertinent- Make it Count • Yes- include your interests, “non- professional” activities= REAL person • Highlight most important accomplishments/ strengths first.

Organization:

Marketing Yourself: Resumes • Chose appropriate category headings; list item where has most impact • Within each heading, always list most recent info. first (on TOP) • What to include? Use relevancy test… does it contribute positively to portrayal of abilities, personality, etc.? • References? <<YES “Upon Request” not recommended. Make it easy to find out about you! • AND confirm that you can use each as reference Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Organization Organization of info.

Organization:

Marketing Yourself: Resumes & Cover Letters Selling Product • Marketing Matls • Time Factor Resume • Aesthetics • Concise • Pertinent • Organization Organization Organization of info.

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Marketing Yourself: Portfolios Portfolio • Format choices • What to show • How to Organize • Package options How to Organize it? • Decide on structure / sequence - group by phases : analysis >> construction details - show projects individually - show chronologically - combination of above • Sequence should have visual appeal; graphic format consistency • Possibly include labels for sections (like chapters of a book) • Adding concise statements/ labels per page (project) desirable

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What’s missing on this sheet?

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Marketing Yourself: Portfolios Portfolio • Format choices • What to show • How to Organize • Package options How to Organize it? • Labels & page composition: • constant location yet color relates to each page; • constant border/bkgrd location and color + concise labels; • consistent frame (with full sheet within), includes “synopsis” and project info always in same location • “Section” dividers: • graphic from “title” page carries through as “frame” for section’s pages • consistent graphic theme thru-out, cover, resume, section dividers

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Note the labels and descriptions

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Marketing Yourself: Portfolios Portfolio • Format choices • What to show • How to Organize • Package options Format choices • Print, Digital or Both? • If print, what size? • Graphic type/ quality • One of a Kind, “mass produced” or Both? • Consider costs of reproduction, updating, and mailing

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Marketing Yourself: Portfolios Portfolio • Format choices • What to show • How to Organize • Package options • Package options The Portfolio - - Your big (and maybe only) chance to show your stuff!

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration Career Advancement Comparison Between Ornamental Horticulture Associate and Non-Degree Programs This thesis by Peter Punzi examines the career growth among horticulture alumni of formal and vocational education programs. Provided by the Longwood Graduate Program. How have you continued your education?

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. Performance Reviews? No matter your path, you need to be evaluated to determine strengths & weaknesses. How often ?

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Do you need to become licensed?

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations How important is it? Once a month? Twice a year? Annually?

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. Competitions Student competitions

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance Youth Gardens Innovative Displays Park Management Community Gardens Green Roofs/Walls Irrigation Pest management Site Analysis (GIS) Drawing Programs

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance I Interview —What’s in a handshake? Homework: firm’s background, cost of living Questions for them: advancement, leadership

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A . I Interview —What’s in a handshake? Homework: firm’s background, cost of living Questions for them: advancement, leadership

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After • We are SERVICE-based, which means employees are the key asset! • Firms want to know that you can think, inquire-- stand on your own two-feet (not just follow rules) • Offices are looking for TEAM PLAYERS • Interview must be TWO-WAY street -- firm sells itself; you sell yourself As you embark on this process, remember …

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After Three KEY aspects of interview process : • preparation BEFORE • DURING actual interview • follow-up AFTER

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After Before • What will you emphasize about portfolio/ projects/ yourself ? • Already KNOW answers to their probable questions

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Marketing Yourself: Interviews & Portfolios Interview Process • Overview • Before • During • After Portfolio • Format choices • What to show • How to Organize • Package options Before Here are their probable questions

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After Before • What will you emphasize about portfolio/ projects/ yourself ? • Already KNOW answers to their probable questions • Know what questions you want to ASK (and acceptable responses)

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After Po Before • What will you emphasize about portfolio/ projects/ yourself ? • Already KNOW answers to their probable questions • Know what questions you want to ASK (and acceptable responses) • Determine if there is any skill/ project-type they’re interested in • Dress appropriately & comfortably (but be yourself too!)

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Marketing Yourself: Interviews & Portfolios 10 Interview Process • Overview • Before • During • After Portfolio • Format choices • What to show • How to Organize So what do you want to be paid? How do you know what is enough?

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After During • Be ON TIME ! (better to be early and wait to go in) • Let interviewer set the pace • Be positive about your work/ abilities • Be organized, take notes, show interest • Interviewer should discuss (if not-ask) Examples of their work - Benefits (vacation, insur., etc.) Office structure - Job description

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Marketing Yourself: Interviews Interview Process • Overview • Before • During • After After • ASAP- send out thank you letter (mention names, projects, etc.) • If offered job -- request details in letter (in writing!)

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance I Interview —What’s in a handshake? Homework: firm’s background, cost of living Questions for them: advancement, leadership C Communication —Does media play a role? Written: cover letters, office communication Posted: Facebook, Internet

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A. C Communication —Does media play a role? Written: cover letters, office communication Posted: Facebook, Internet

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Again-- keep in mind, resume and cover letter must make a good & correct impression of you -- the 1st time! Now, how about an INTRODUCTION to that wonderful resume?

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Since it is a “ cover ” letter that means it sets the stage for the resume 3 Key aspects of Cover Letter are : • Format • Content • Writing quality (style, grammar, spelling!)

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Since cover letter and resume arrive together... They are a SET • It should appear that they go together visually/ graphically Format

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality • Use same paper for both • Consider same heading / graphic layout • Use same graphics or “emblem” (must be your own though!) Format

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality

Format-struct:

Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Format-struct Cover Letter Structure

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Marketing Yourself: Resumes & over Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality 1 2

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality 3 Body

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality 4

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Content Overall -- Do NOT tell them what they already know; Rather: Phrase so reads that YOU know what they do, or how you might fit into their setting/ approach At Longwood Gardens you display a variety of landscape designs, ranging from styles of the orient to the Victorian. I have been impressed by Longwood Gardens variety of landscape styles, ranging from the orient to Victorian. Subtle but important difference! NO! Better!

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Marketing Yourself: Cover Letters Selling Product • Marketing Matls • Time Factor Cover Letters • Resume intro • Format • Content • Writing Quality Writing Quality FOUR KEY POINTS : • Read it out loud -- better yet, get a TRUSTED friend to read/ edit it! • Use your own “voice” (style) - but make sure it is professional • Excellent grammar and NO spelling errors or typos (NO EXCUSES!) • Remember, writing skills ARE IMPORTANT in our profession -- this is opportunity to sell your qualifications in this aspect of the job

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A Are you posting or is someone else? National Labor Board Issues Social Media Guidelines for Employers www.recruiter.com/ i /... issues - social - media -guidelines-for- employers The National Labor Relations Board (NLRB) has released its most recent memo on social media policies and how the board regards the use of social networking ...

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June 2012 A.P.G.A. Emerging Professionals P.S.U. b.kew S.A.L.A

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June 2012 A.P.G.A. Emerging Professionals P.S.U . b.kew S.A.L.A APGA 2012 Conference “ Emerging Professionals Session ” ORGANIC approach to Competing in Today’s Marketplace O Orientation —Have you familiarized yourself with your surroundings? Job listings: job descriptions, job locations, job security Competition: qualifications, size of the pool, flexibility R Resume —Is this a portrait of myself? The Details: categories, organization, limitation Illustrative: portfolios, page layout G Growth —Have you demonstrated a Pattern of Development? Academic: where are you strong, where are you weak, C.E.U.’s Professional: licensing, registration A Attendance —Who is on the “Who’s Who” list? Regional Networking: local associations, professional associations National/International Networking: Competitions, Collaborations N New Technologies —What have you learned lately? Computer: drawing software, planning software, management software Methods: environmental, maintenance I Interview —What’s in a handshake? Homework: firm’s background, cost of living Questions for them: advancement, leadership C Communication —Does media play a role? Written: cover letters, office communication Posted: Facebook, Internet

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