Biggest Marketing Mistakes Consultants Make - Atiqullah Nabizada

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They can’t name their client’s pain. What are your client’s worries, frustrations, and concerns that you help solve? This is also called the FUD factor: fear, uncertainty, and doubt.

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Biggest Marketing Mistakes Consultants Make - Atiqullah Nabizada They don’t mention the extras. List any other benefits they get from following your methods. What other good things do people get when they do what you advise . They can’t name their client’s pain. What are your client’s worries frustrations and concerns that you help solve This is also called the FUD factor: fear uncertainty and doubt. They don’t quantify their track record. Elaborate on your track record of providing measurable results for clients. Be specific as much as possible. Use numbers percentages and time factors. . They name their business after themselves. Create a business name or a website name that gives potential clients a hint at the results you can produce

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for them. The worst possible business name or website name is your name. Sorry to say clients don’t want you — they want results. . They can’t tell prospects how to solve their problems step-by-step. Tell your clients in speeches books blogs articles and in person what they need to do in general to solve their problem. Pretend they weren’t hiring you and you had to describe the steps they should take for success.