PowerPoint Presentation: Fundraising with Social Media FS%20logo%20type%20black%20two%20inch%20wide.jpg PowerPoint Presentation: Lesley Mansford Trustee Razoo Foundation @ lesleymansford , @ razoo
[email protected] Darian Rodriguez Heyman Co- Founder Social Media for Nonprofits @ dheyman , @sm4nonprofits
[email protected] Who Are We?
PowerPoint Presentation: Why Crowdfunding? Launching your Campaign Using Social Media Celebrate: Thank Your Donors Agenda
PowerPoint Presentation: Why Crowdfunding ?
PowerPoint Presentation: Why Crowdfunding ? People Give to People The Most Powerful Form of Ask is a “Peer Ask” Turn Your Donors Into Fundraisers
Online Giving: 13% : Online Giving: 13% Why Crowdfunding ?
Growing at: 35% - 55% : Growing at: 35 % - 55 % Why Crowdfunding ?
PowerPoint Presentation: It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s S ocial Why Crowdfunding ?
Launching Your Campaign : Launching Your Campaign
Just Do It Fail Fast, Fail Forward : Just Do It Fail Fast, Fail Forward How to Launch
PowerPoint Presentation: Pick a Well-Defined Goal & Deadline $ 20,000 By October 15, 2013 SFES Playground For 647 Kids How to Launch
PowerPoint Presentation: Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
PowerPoint Presentation: Tell Your Story and Be Creative How to Launch
PowerPoint Presentation: How to Launch Upload Content
PowerPoint Presentation: Images are Powerful… How to Launch
PowerPoint Presentation: Fundraisers with videos typically earn 4X more ! …Videos Even More So How to Launch
PowerPoint Presentation: Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
PowerPoint Presentation: Build momentum, then branch out Staff Board of Directors Key Influencers Donors Your Social Network Volunteers Friends Start With Your Inner Circle How to Launch
PowerPoint Presentation: Ask Clearly Tie to Direct Impact “ $10 provides 500 liters of clean drinking water to refugees in Somalia. ” “ ” Don’t Be Afraid to Ask How to Launch
Using Social Media: Using Social Media
PowerPoint Presentation: Editorial Calendar Facebook < 3 / Day Twitter 1 + / Day P2P Asks Are Key Seed the Tip Jar Using Social Media Plan for Success
PowerPoint Presentation: Mornings : 8 – 9AM Lunch : 12 – 1PM End of Day: 4:30 – 6PM Nights : 9:30 – 11PM Weekends vs. Wednesdays! Active Social Media Times Using Social Media
PowerPoint Presentation: ? Vs. . Media : Photos, Vids Tag Everyone! Emoticons Rock! :) URLs : Less Vs. More Respond , Recognize & Retweet ROI = Realization of Influence Using Social Media
PowerPoint Presentation: = $18 Share & Ask for Shares Using Social Media
Think 50/50: Think 50/50 Using Social Media
PowerPoint Presentation: The Ask: 5 Minutes/ Week Form a Social Media Marketing Committee Using Social Media
PowerPoint Presentation: CELEBRATE! Thank Y our Donors
PowerPoint Presentation: Announce when milestones are met Send “thank you” notes Show donors their impact Thank Your Donors Stay In Touch