Vision & Mission Statement


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Vision & Mission Statement Presented By: Anupam Kumar Reader, School of Management Sciences, Varanasi © Copyright 2013 Anupam Kumar 1


Vision and Mission Statements 2 © Copyright 2013 Anupam Kumar

Office Theme:

Vision & Mission Statements Vision Statement: An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. Mission Statement: A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. © Copyright 2013 Anupam Kumar 3

Vision & Mission Statement:

Vision v/s Mission Statements A mission is something to be accomplished, whereas vision is something to be pursued for accomplishment. While: Mission is the cause Vision is the effect. © Copyright 2013 Anupam Kumar 4

Vision and Mission Statements:

Mission Statement What is our business? Who is our customer? What is value to our customer? What should our business be? © Copyright 2013 Anupam Kumar 5

Vision & Mission Statements:

Corporate Mission Statement The company’s specific mission or purpose is usually clear when the company is founded. Over time the mission may change due to Changing market conditions Or the corporation makes changes. Adds new products and services 6 © Copyright 2013 Anupam Kumar

Vision v/s Mission Statements:

Purpose of Mission Statement It serves as filters to separate what is important to the organization from what is not. It clearly states which markets will be served and how. It communicates a sense of intended direction to the entire organization. © Copyright 2013 Anupam Kumar 7

Mission Statement:

Vision Statement Vision statement describes What’s happening to the company and its competition? What they want to do about it? What should guide decision-making? © Copyright 2013 Anupam Kumar 8

Corporate Mission Statement:

Strategy Formulation Vision and Mission Goals & Objectives Strategy: Arena, Vehicles, Differentiators, Economic Logic Internal & External Strategic Analysis Implementation Levers and Strategic Leadership 9 © Copyright 2013 Anupam Kumar

Purpose of Mission Statement:

Oil & Natural Gas Corporation Vision Statement: To be global leader in integrated energy business through sustainable growth, knowledge excellence and exemplary governance practices. Mission Statement: World Class Strive for customer delight through quality products and services. Dominant Indian Leadership

Vision Statement:

IBM Mission Statement: At IBM, we strive to lead in the invention, development and manufacture o f the industry’s most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Vision Statement: © Copyright 2013 Anupam Kumar 11 Solutions for a small planet.

Strategy Formulation:

Vision Statement People:  Be a great place to work where people are inspired to be the best they can be. Portfolio:  Bring to the world a portfolio of quality beverage  brands  that anticipate and satisfy people's desires and needs. Partners : Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet:  Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit:  Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity:  Be a highly effective, lean and fast-moving organization. © Copyright 2013 Anupam Kumar 12

Oil & Natural Gas Corporation:

Mission Statement To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. © Copyright 2013 Anupam Kumar 13


Pepsico Mission Statement: Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. Vision Statement: "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. © Copyright 2013 Anupam Kumar 14

Vision Statement:

Bibliography Books: Burgelman , R.A., Christensen, C.M., and Wheelwright, S.C., (2009), “Strategic Management of Technology and Innovation”, Fourth Edition, New Delhi: Tata McGraw Hill. Day, G.S., and Reibstein , D.J., (2006), “Wharton on Dynamic Competitive Strategy,” New Delhi: Wiley India (P) Ltd. Johnson, Scholes , and Whittington, (2008), “Exploring Corporate Strategy: Text & Cases”, Seventh Edition, New Delhi: Dorling Kindersley (I) Pvt. Ltd., licensee of Pearson Education Ltd. Kazmi , A. (2008), “Strategic Management and Business Policy,” Third Edition, New Delhi: Tata McGraw Hill Publishing Company Ltd. Kishore , R.M.,(2010), “Strategic Management”, New Delhi: Taxmann Publications. Porter, M.E.., (200), “Competitive Strategy,” New York: Free Press. Rao , P.S., (2010), “Strategic Management”, New Delhi: Himalaya Publishing House. Roy, D., (2010), “Discourses on Strategic Management”, Second Edition, New Delhi: Asian Books. Websites: For images and clip arts: © Copyright 2013 Anupam Kumar 15

Mission Statement:

For comments and further details, Contact: Anupam Kumar Reader, SMS Varanasi Email: [email protected] © Copyright 2013 Anupam Kumar 16

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