Marketing Plan Presentation Ver 2


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[Product Name] Marketing Plan:

[Product Name] Marketing Plan [Name]

Market Summary:

Market Summary Market: past, present, & future Review changes in market share, leadership, players, market shifts, costs, pricing, competition Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers

Product Definition:

Product Definition Describe product/service being marketed


Competition The competitive landscape Provide an overview of product competitors, their strengths and weaknesses Position each competitor’s product against new product A B C D Performance Price


Positioning Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer

Communication Strategies:

Communication Strategies Messaging by audience Target consumer demographics


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