MSC #2 Allie, Sarah, Libby #3

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SWOT Analysis:

SWOT Analysis

Strengths:

Strengths Established position in current market (Pharos) Their program focuses on the process of decision-making rather than end results Have experience with the education industry, especially in the college market

Weaknesses:

Weaknesses Lack of target market Lack of vision and future goals Method of evaluating and defining success

Opportunities:

Opportunities Extend their target market to areas outside of education Utilize social media to expand their business Developing different distribution channels

Threats:

Threats College degrees becoming obsolete College’s internal career development departments

Marketing Strategy #1:

Marketing Strategy #1 Define target market: 17-25 year olds Define mission statement: “At PathLIGHT we strive for excellence by giving you the direction and resources you need to discover your unique purpose”

Marketing Strategy #2:

Marketing Strategy #2 Fine tuning the product for the target market Accessibility through the web Offering class credit at colleges and universities Various marketing channels Social Media: Facebook , LinkedIn, YouTube Promotional alliances with Universities