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What is Google App Engine Its Advantages and How it Can Benefit Your Business As we all know Google is at the forefront of what you may call the Internet revolution. Besides being the number 1 search engine the Google app engine is also leveraging Cloud Partner platform. It has come up with different products to help developers launch new scalable web and mobile apps. Amongst its various cloud-based products Google app engine has become quite popular. The app engine is a Cloud-based platform is quite comprehensive and combines infrastructure as a service IaaS platform as a service PaaS and software as a

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service SaaS. The app engine supports the delivery testing and development of software on demand in a Cloud computing environment that supports millions of users and is highly scalable. The company extends its platform and infrastructure to the Cloud through its app engine. It presents the platform to those who want to develop SaaS solutions at competitive costs. Who Benefits the Most from the Google App Engine As an entrepreneur have you ever looked for a software solution to satisfy your specific need If yes what do you do in these circumstances All things considered you either pay somebody to build a solution from scratch or you build up a custom web application on your own. While you may think the latter sounds good but it’s costly time-consuming and impractical. Therefore Google App Engine GAE makes it easy and modernized. Business owners can scale up their web-based applications without compromising on the performance. Companies like Best Buy and Khan Academy have chosen Google App Engine for their apps.

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Google App Engine Google App Engine is a development as well as a hosting platform that powers everything from big businesses web apps to mobile games using the same infrastructure that powers Google’s worldwide-scale web applications. It is a platform-as-a-service PaaS Cloud computing platform that is fully managed and uses inbuilt services to run your apps. You can start development almost instantly after downloading the software development kit SDK. You can go on to the Google app developer’s guide right away when you click on the language you wish to develop your app in. As soon as you have signed up for a Cloud account you can build your app:  With the template/HTML package in Go  With Jinja2 and webapp2 in Python  With Cloud SQL in PHP  With Maven in Java The apps are ‘sandboxed’ and run on several servers by the app engine. To deal with additional demands the app engine allows additional resources for the application. Apps like Khan Academy Rovio and Snapchat run on the app engine.

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Features of App Engine 1. Runtimes and Languages You can use Go Java PHP or Python to write an app engine application. You can develop and test an app locally using the SDK containing tools for deploying apps. Every language has its own SDK and runtime. Your code is executed in a:  Java 7 environment by Java runtime  Python 2.7 environment by Python runtime  PHP 5.4 environment by PHP runtime  Go 1.2 environment by Go runtime For more details please refer to https://developers.google.com/appengine/features/languages_and_runtimes . 2. Generally Available Features These are covered by the depreciation policy and the service-level agreement of the app engine. Any changes made to such a feature are backward-compatible and implementation of such a feature is usually stable. These include data storage retrieval and search communications process management computation app configuration and management.  Data storage retrieval and search include features such as HRD

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migration tool Google Cloud SQL logs datastore dedicated Memcache blobstore Memcache and search.  Communications include features such as XMPP. channel URL fetch mail and Google Cloud Endpoints.  Process management includes features like scheduled tasks and task queue.  Computation includes images.  App management and configuration cover app identity users capabilities traffic splitting modules SSL for custom domains modules remote access and multitenancy. For more details please refer to https://developers.google.com/appengine/features/generally_available_ga_f eatures. 3. Features in Preview These features are sure to ultimately become generally available features in some release of the app engine in the future. However their implementation might

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change in backward-incompatible ways as these are in the preview. These include Sockets MapReduce and Google Cloud Storage Client Library. Preview features include Google Cloud storage client library sockets and MapReduce. For more details please refer to https://developers.google.com/appengine/features/preview_features. 4. Experimental Features These might or might not become generally available in app engine releases in the future. Their implementation might change in backward-incompatible ways. These are generally available publicly. However those mentioned as ‘trusted tester’ are available only to a select user group and they have to sign up to use the features. The experimental features include Appstats Analytics Restore/Backup/Datastore Admin Task Queue Tagging MapReduce Task Queue REST API OAuth Prospective Search PageSpeed and OpenID. Experimental features include Appstats analytics datastore admin/backup/restore task queue tagging MapReduce task queue REST API OAuth prospective search OpenID and PageSpeed.

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For more details please refer to https://developers.google.com/appengine/features/experimental_features. 5. Third-Party Services Your app can do things not built into the core product you know as app engine as Google offers documentation and helper libraries to enhance the capabilities of the app engine platform. Google partners with other organizations to achieve this. The partners often present special offers for the customers of the app engine besides the helper libraries. The services include Twilio voice/SMS and SendGrid email. For more details please refer to https://developers.google.com/appengine/features/third-party_services. Advantages of Google App Engine There are many advantages to the Google App Engine that helps to take your app ideas to the next level. This includes:

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Infrastructure for Security Around the world the Internet infrastructure that Google has is probably the most secure. There is rarely any type of unauthorized access to date as the application data and code are stored in highly secure servers. You can be sure that your app will be available to users worldwide at all times since Google has several hundred servers globally. Google’s security and privacy policies are applicable to the apps developed using Google’s infrastructure. Faster Time to Market Quickly releasing a product or service to market is the most important thing for every business. Stimulating the development and maintenance of an app is critical when it comes to deploying the product fast. With the help of Google cloud app Engine a business can quickly develop-  Feature-rich apps with a quick development process  The backend application in a PaaS style environment  NoSQL style storage flexible data storage or Google Cloud SQL for relational database support.

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This further results in superior quality code faster time to market thus offering better customer experience. Quick to Start With no product or hardware to purchase and maintain you can prototype and deploy the app to your users without taking much time. Easy to Use Google App Engine GAE incorporates the tools that you need to develop test launch and update the applications. Rich set of APIs Services Google App Engine has several built-in APIs and services that allow developers to build robust and feature-rich apps. These features include:  Access to the application log  Blobstore serve large data objects  Google Cloud Storage  SSL Support  Page Speed Services

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 Google Cloud Endpoint for mobile application  URL Fetch API User API Memcache API Channel API XXMP API File API Scalability For any app’s success this is among the deciding factors. Google creates its own apps using GFS Big Table and other such technologies which are available to you when you utilize the Google app engine to create apps. You only have to write the code for the app and Google looks after the testing on account of the automatic scaling feature that the app engine has. Regardless of the amount of data or number of users that your app stores the app engine can meet your needs by scaling up or down as required. The good thing about Google App Engine as a manageable platform is that it has made it feasible for our engineers to effortlessly scale up their applications with no- operations skill. It additionally sets us up with the best practices as far as logging security and releasing management is concerned.

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Performance and Reliability Google is among the leaders worldwide among global brands. So when you discuss performance and reliability you have to keep that in mind. In the past 15 years the company has created new benchmarks based on its services’ and products’ performance. The app engine provides the same reliability and performance as any other Google product. Cost Savings You don’t have to hire engineers to manage your servers or to do that yourself. You can invest the money saved into other parts of your business. Platform Independence You can move all your data to another environment without any difficulty as there are not many dependencies on the app engine platform. Conclusion: Google App Engine enables you to build web applications for your business leveraging Google’s infrastructure.

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App Engine applications are easy to develop maintain and can scale as your traffic and data storage needs grow. With App Engine you don’t end up paying for large server spaces and then spend on resources maintaining them. You just upload your application and it’s ready to serve to your users. Rest is taken care of by Google Cloud. Source - https://www.netsolutions.com/insights/what-is-google-app-engine-its-advantages- and-how-it-can-benefit-your-business/