Airtel Digital TV Personal Video Recorder_working

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Missing out on your favourite world cup matches while judging entries???:

Missing out on your favourite world cup matches while judging entries??? Don’t worry…

With Airtel Digital TV Personal Video Recorder “Now you can record your favourite matches through mobile”:

With Airtel Digital TV Personal Video Recorder “Now you can record your favourite matches through mobile”

Introducing India’s first ever TV program recording through mobile:

Introducing India’s first ever TV program recording through mobile

Communication goal:

Communication goal Drive the message “Now record your favourite TV program through mobile from anywhere anytime and watch it on demand on your Airtel Digital TV” and thus build adoption of Airtel Digital TV Recorder.

Challenge:

Challenge “ Ensuring right message is delivered at the right place at the right time and to the right audience ” since the product is targeted towards frequent travellers/ working professionals/ DINK who generally misses out on their favourite programs due to travelling/ erratic lifestyle/ late work/ traffic etc…

Overcoming the challenge:

Overcoming the challenge Using the right media/ vehicles, the product value proposition of remote recording of favourite shows was delivered by reaching the target audience in various away-from-TV scenarios with contextually relevant messages.

Media Touchpoints:

Media Touchpoints

Execution:

Execution Play Showreel Sending….

authorStream Live Help