Writing Your Business Plan

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Unit 3: business plan:

Objective: To create a plan in which you conduct your auction business . Unit 3: business plan Copyright 2012 National Auctioneers Association MODULE TWO

Business Plan Components:

Taking what you developed from your mission, vision and values, teamed up with the results of your S.W.O.T. analysis, you can now begin to build the backbone of your auction business. Business Plan Components

Business Plan Executive Summary:

Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals. This section offers tips on what to include and how to keep it brief and succinct . This section is completed after the rest of the business plan is finished. Business Plan Executive Summary 1

Market Analysis:

Before launching your business, it is essential for you to research your business industry, market and competitors. Market Analysis 2

Company Description:

Your company description provides information on what you do, what differentiates your business from others, and the markets your business serves? Company Description 3

Organization & Management:

Every business is structured differently. Find out the best organization and management structure for your business. Organization & Management 4

Marketing & Sales Management:

How do you plan to market your business? What is your sales strategy? Read more about how to present this information in your plan. Marketing & Sales Management 5

Service or Product Line:

What do you sell? How does it benefit your customers? What is the product lifecycle? Do you plan R&D activities? Get tips on how to tell the "story" of your product or service Service or Product Line 6

Funding Request:

If you are seeking funding for your business, find out about the necessary information you should include in your plan. Funding Request 7

Financial Projections:

If you need funding, providing financial projections to back up your request is critical. Find out what information you need to include in your financial projections for your small business. Financial Projections 8


An appendix is optional, but a useful place to include information such as resumes, permits, leases, and so on. Find out what else you should include in your appendix. Appendix 9

You now have the business plan basics.:

Compile your business plan and write your executive summary. You now have the business plan basics.

Unit 3: business plan:

COMPLETE. Unit 3: business plan MODULE TWO