Goal Setting, Mission and Vision Writing

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Unit 1: Goal setting:

Objective: To develop an effective vision and mission statement and develop a formula for achieving goals. Copyright 2012 National Auctioneers Association Unit 1: Goal setting MODULE TWO

Goal Setting:

Goal Setting s pecific measurable attainable realistic t ime-driven S M A R T

Timeline Goals:

Timeline Goals Immediate to 6 months Carpe Diem Update daily Prioritize Give all goals a deadline Smart Realistic Fantasy 6 months to 2 years Business plan incorporation Update every 3 to 6 months Prioritize 2 to 5 years or longer Update yearly Prioritize Be flexible Aim High

Research Support:

Research Support Building a Practically Useful Theory of Goal Setting and Task Motivation: A 35-Year Odyssey By: Edwin A. Locke, R . H. Smith School of Business, University of Maryland Gary P. Latham, Joseph L. Rotman School of Business, University of Toronto We found that specific, difficult goals consistently led to higher performance than urging people to do their best. First, goals serve a directive function; they direct attention and effort toward goal-relevant activities and away from goal-irrelevant activities . Second, goals have an energizing function. High goals lead to greater effort than low goals . Third, goals affect persistence. When participants are allowed to control the time they spend on a task, hard goals prolong effort. Fourth, goals affect action indirectly by leading to the arousal, discovery, and/or use of task-relevant knowledge and strategies. http://www.auctioneers.org/code

Goal Setting Exercise:

For the next 10 minutes, write out your goals. 5 to 10 smart goals 2 to 5 realistic goals 1 to 2 fantasy goals Goal Setting Exercise

Mission Statement:

The driving purpose of your business Mission Statement

Mission Statement:

Mission Statement Why do we exist? What’s our purpose? To promote the professionalism of auctioneers and auctions through education and technology . –National Auctioneers Association To refresh the world. –The Coca-Cola Company Customers for life. – Harley Davidson EXAMPLES

Vision :

“It is essential to think about, dream about, and ultimately envision our own futures .” Vision

Vision Basics:

Vision Basics Basic Elements: What business are you in? Who are you trying to serve ? What is the scale of your focus? What is your ideal future? Key Considerations: Inspiring : Others are excited about the vision and want to go there. Strategically sound: It might be a stretch, but it is do-able. Documented : It’s in writing. Communicated : Everyone knows about it.

Visionaries :

Visionaries EXAMPLES The National Auctioneers Association will unify and lead the auction and competitive bidding industries so they will be increasingly utilized as the preferred method of sale for personal and real property in all segments of the economy . – National Auctioneers Association Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. –The Coca-Cola Company We fulfill dreams inspired by the many of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own identity. – Harley Davidson

Walt Disney:

“Of all the things I’ve done, the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal.” Walt Disney

Personal Application:

State your mission, vision, values. Personal Application

Writing Exercise:

Writing Exercise Mission: Why do we exist? What’s our purpose? Will it fit on a t-shirt? Can you recite it as fast as your phone number? Does it explain why we do what we do?

Writing Exercise:

Writing Exercise Vision: What is our ideal future? What will we provide to whom, and on what type of scale? Is it clear and inspiring

Writing Exercise:

Writing Exercise Values: What guides our decisions and conduct ? Are there five or fewer

Planning Statements:

Planning Statements Objectives: How will we measure progress? What are our key measures? Are we measuring customer satisfaction, employee satisfaction, and financial success? Are they simple?

Planning Statements:

Planning Statements Strategies: How will we get to our vision? What paths will we take? What are the categories we will use to organize action? (marketing, innovation, human resources, productivity, social responsibility, and profit requirements)

Planning Statements:

Planning Statements Priorities: What needs to be done in the next 90 days? Are priorities assigned to individuals? Do they start with a verb, end with a date, and have something measurable in between? Do priorities connect to strategies?

Unit 1: Goal setting:

COMPLETE. Unit 1 : Goal setting MODULE TWO

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