CASE STUDY

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CASE STUDY:

CASE STUDY

SUMMARY :

SUMMARY LG electronics is a co producing products such as television, laptops, CD drivers, DVD players etc. They actually started with chemical co manufacturing unbreakable caps for cosmetics – 1950 the co gold star which was established in Korea made them to turn into consumer electronics.

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Product categories Home pc’s Notebooks CD drivers LCD monitors etc

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They have their presence in mobile phone industry Worlds largest CDMA handset manufacturers.

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Focusing on R & D B & C class cities increase no of service centre areas They intend to become 10 million dollar co by 2010 of which 30% will be on export.

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ACTIONS Launch range of new products to materialize their vision. Expand their network of cyber shopee

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