Session-III

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Shopping Behaviour : 

Shopping Behaviour S. Saibaba Lecturer-Marketing SSIM

Why do People Shop? : 

Why do People Shop? Personal Motives Role Playing Diversion Self-gratification Learning about new trends Physical activity Sensory stimulation Social Motives Social experience outside home Communication with other similar interests Peer group attraction Status and authority Pleasure Bargaining

Factors Influencing the Retail Shopper : 

Factors Influencing the Retail Shopper

Stages in the Buying Process : 

Stages in the Buying Process

Slide 5: 

Key Factors in the Purchase Act

Types of Purchase Decisions : 

Types of Purchase Decisions Extended Problem Solving -High financial or Social Risk Limited Problem Solving -Some Prior Buying Experience Habitual Decision Making -Store Brand, Loyalty

Slide 7: 

Degree of Consumer Problem Solving in Shopping/Purchasing

Slide 8: 

Factors Influencing the Buying Decision Process

Criteria for Evaluating Segmentation Schemes : 

Criteria for Evaluating Segmentation Schemes Actionability Identifiability Accessibility Stability Size

Methods for Segmenting Retail Markets : 

Methods for Segmenting Retail Markets

The changing Indian consumer : 

The changing Indian consumer The media explosion Increase in disposable income The rise of the great Indian middle class Increase in the number of earning young people Change in expenditure patterns Increase in the number of working women

The changing expenditure patterns : 

The changing expenditure patterns Source : The Economic Times, 2 February 2004