Persuasion on the Brain

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Persuasion on the Brain : 

Persuasion on the Brain By: Josey Dowdy

What is persuasion : 

What is persuasion The goal of persuasion is to convince the target to internalize the persuasive argument and adopt this new attitude as a part of their core belief system. According to Dr. A.K. Pradeep: “It’s been said that compromise is the heart of our political system. If so, then persuasion is surely the brain.”

Slide 3: 

Persuasion plays a huge part in our world every single day. From every billboard, every commercial, to slogans and logos on your t shirt. All of these things are doing one thing, and that is trying to persuade to but their product. It might just be subliminal message and you might not even notice it, but you are being persuaded to do something, buy something or go somewhere about everywhere you go.

Techniques of persuasion : 

Techniques of persuasion One technique is create a need. You need to create a need for the person or appeal an existing need. This way the person knows it can benefit them and they will be more interested.

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Another one is too appeal to social needs. These are things like commercials on the television, because there are so many people who watch television. All the companies but there ads on commercials.

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Lastly is too use loaded words and images. This helps attract people and make them believe you know what your talking about and more educated on this topic.

How persuasion works : 

How persuasion works Research by University of California, Los Angeles, social cognitive neuroscientist Matt Lieberman, PhD, and his graduate student Emily Falk has found several brain areas that appear to be key to persuasion. One being the Dorsomedial Prefrontal Cortex, which is located in the area right behind the eyes and up. Lieberman and Falk consistently saw this area activate in the persons brain who were exposed to messages that aim to convince them of a particular point.

Continued… : 

Continued… Two other brain areas may help researchers understand persuasion: The Medial Prefrontal Cortex, which is directly behind the eyes. Also the Precuneus, which sits near the back of the head. Earlier research by Lieberman and others suggest that these regions underpin self-reflection. Colleagues saw them activate when people read highly tailored, self-relevant anti-smoking messages (Biological Psychiatry, Vol. 65).

How Persuasion relates to learning : 

How Persuasion relates to learning When we are being taught something, we have to be able to believe the speaker or teacher whom is teaching us. No one is going to believe someone who they believe to be dumb or have no clue what they are talking about. Which relates back to the 3 techniques of persuasion.

References : 

References Azar, Beth. (2010). Monitor on psychology. Retrieved from Cherry, Kendra. (n.d.). Persuasion techniques. Retrieved from Lynn, Initials. (2007). The psychology of persuasion. Retrieved from

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