RCM

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KEIC – Always At Your Service : 

20070419/10 am KEIC – Always At Your Service WELCOME RCM STUDENTS 2007 Batch

KEIC – Always At Your ServicePresentation on : 

20070419/10 am KEIC – Always At Your ServicePresentation on RCM and Information Sources

Slide 3: 

20070419/10 am

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Indian Economy The 2nd fastest growing economy in the world The 3rd largest economy in terms of GDP in next 5 years The 4th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015 Expected to become the 3 rd biggest economy in the world after China and US by 2032 Source: CSO

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Opportunity Retail industry Retail developer Large corporate houses Global retailers (FDI) Foreign brand Source: Images Retail January 2005

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Communications Management Informing Persuading Reminding Source: Retailing Management by Lewy and Weitz

VM Information Requirements : 

20070419/10 am VM Information Requirements Visual merchandising and display basics Why display Colour and texture Line and compensation Light and lighting Types of display and display settings Where to display Exterior of the store Display window construction Store interior

VM Information Requirements : 

20070419/10 am VM Information Requirements Successful display Mannequins Alternatives to the Mannequin Dressing the three dimensional form Fixture Visual merchandising dressing fixtures Modular fixtures Modular fixtures and systems on store planning Furniture as props Visual merchandising and display techniques

VM Information Sources : 

20070419/10 am VM Information Sources Visual Merchandising and display techniques Attention-getting devices Colour plates Familiar symbols Making and proscenia Sale ideas Fashion accessories Graphics and signage

VM Information Requirements : 

20070419/10 am VM Information Requirements Visual Merchandise and Planning Visual merchandise planning Setting up a display shop Store planning and design Visual merchandising and the changing face of retail Related areas of visual merchandising and display Point-of-purchase display Exhibit and trade show design – industrial display Fashion shows Trade organisations and sources Career opportunities in visual merchandising

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Information Requirements Analysis Accounting and control Brands V/S private label Buying Consumer behaviour Customer service Competitive environment Economics Finance Source: Retail books from KEIC resources

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Information Requirements Analysis Format Future Human resources organisation Information system Intellectual property International scenario Legal and ethical issues Location

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Information Requirements Analysis Marketing/advertising Merchandising Online retailing and e-Tailing Operations Planning Point of purchase (P-O-P) Practice Pricing

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Information Requirements Analysis Personal selling -Promotion Retail research Segmentation -Services Space management, store planning, design layout Strategies Supply chain management Trends Visual merchandising and display

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Consumer demographic Smaller household Two-income household Migration to suburban area Age mix communities An older population Increasing mobility Growth of subcultures and minorities Diverse household roles Rise in single parent household Widening income group Mood of consumer

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Organised V/S Unorganised Branded V/S Generic or Local Market size Market growth rate Production Per capital consumption

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50-100% in 2005-06

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Format Supermarket – Apana Bazaar, Food Bazaar Specialty Store – Bata, Planet M Department Store – Shopper’s Stop The Plaza – GFountain Plaza, Chennai The Mall – Corssroads, Mumbai The Emporium – The Bombay Dyeing The Bazaar – Big Bazaar Stop-over – In&Out of BPCL Single price denomination – Dollar Store, USA Kiosk – Pepsi fountain Source: Retail Management by Gibson

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment – Product categorization Super Premium Premium Medium Economy Low Extremely low

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Responsible growth factors for Retail Scalable and profitable Retail models are available in the country 2. Rapid evolution of New-Age Young Indian consumers 3. Retail space no longer a constraint 4. India on the radar of global retailer 5. Suppliers/brands willing to partner with retailers

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Apparel retailing Big Bazaar Pantaloon Vishal Megha Mart Westside

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Jewellery Titan Industries Ltd. (Tanishq) Gili OyzterBay Carbon Nakshatra Enchante InterGold

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Timewear Titan

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Footwear Royal Sporting House Sports Station Planet Sports Nike Reebok Adidas Woodland

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Footwear Bata Puma Fila Converse Action

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Health and Beauty Care Services Shahnaz Hussain VLCC Lakme Beauty Salons Personal point Body Care Kaya Skin care

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Health and Beauty Care Products 98.4 Global Healthline Guardian Lifecare Health & Glow CSR Trust Pill and Power Medicine Shoppe

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Health and Beauty Care Products Lifespring Tango Himalaya Drug Company Apollo Pharmacies Planet Health

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Consumer Durables (Covers Mobile) Sony Philips LG Samsung Electrolux Nokia – Reliance - Tata Big Bazaar Star India Raymond Provogue Viveks Woolworths

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Supermarket -Food Bazaar -Nilgiri’s -Sabka Bazar

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Hypermarket -Big Bazaar -Giant (Spencer’s) -Star India Bazaar

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Food & Grocery Discount Supermarket -Subhiksha -Margin Free

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Catering Services McDonald Pizza Hut US Pizza Barista Café Coffee Day

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Book Retailing Crossword Oxford Landmark Shop-in-shops

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Music and Entertainment Music World PVR Inox Fun Republic

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Retail Segment Future Players Reliance Wal-Mart 250-Malls in coming two years Source: DNA March 25th 2006

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Information Sources Newspaper Periodical Data Database

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Indian Periodical (Newspaper) Business Line (Catalyst) Business Standard (Strategist) The Economic Times (Brand Equity) The Financial Express DNA Daily (Advertising)

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Indian Periodical Advertising Express Asian Photography Better Photography Brand Reporter Business India Business Today Business World Consumer Voice Facts for You

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Indian Periodical Franchise ICFAI Case Portfolio Images of Business of Fashion Images Retail Impact India Today Insight Marketing Master Outdoor Outdoor Today

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Indian Periodical Indian Journal of Retailing Outlook Pitch P-O-P Retail Biz Reserve Bank of India Bulletin Sarvekshana Strategic Marketing Times of India Photography USP Age Visual Merchandising and Retail Design The Week

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Data Source Ministry of Statistics and Programme Implementation: http://mospi.nic.in/ Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm Reserve Bank of India: http://www.rbi.org.in/home.aspx Planning Commission: http://planningcommission.nic.in/ National Council for Applied Economic Research: http://www.ncaer.org/ Indian market demographic reprot 1998 Census of India: http://www.censusindia.net/

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Data Source Centre for Monitoring Indian Economy (CMIE) Indiastat.com ISI Emerging Markets KSA Technopak: http://www.ksa-technopak.com/index.jsp KPMG: http://www.in.kpmg.com/about/overview.asp FICCI: http://www.ficci.com/ CII: http://www.ciionline.org/ AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp TAM: http://www.tamindia.com/tamindia/index.htm The Marketing Whitebook Market forecast and indicators 1997-2007

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Foreign Periodical Advertising Age Business to Business Campaign The Economist Far Eastern Economic Review Fortune International Harvard Business Review International Journal of Advertising Journal of Advertising

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Foreign Periodical Journal Consumer Bebaviour Journal of Consumer Psychology Journal of Consumer Research Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Journal or Retailing Journal of Advertising Research Journal of Brand Management Ebsco Database

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC On-Line Publication: Advertising Age: http://www.adage.com/ads/interstitial_1.html Catalog Age: http://multichannelmerchant.com/ Chain Store Age: http://www.chainstoreage.com/ Consumer Digest Online: http://www.consumersdigest.com/ Convenience Store News: http://www.csnews.com/csn/index.jsp Direct: http://www.directmag.com/ Discount Store News: http://www.dsnretailingtoday.com/ Drug Store news: http://www.drugstorenews.com/ E-commerce News: http://www.drugstorenews.com/

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC On-Line Publication: Progressive Grocer and Supermarket Business http://www.progressivegrocer.com/progressivegrocer/index.jsp Promo: http://www.promomagazine.com/ Restaurant Business: http://www.restaurantbiz.com/ Shopping Centers Today: http://www.icsc.org/ Stores: www.stores.org/

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Research Companies America’s Research Group Burke Customer Satisfaction Association Dun & Brandstreet Environsell Shopping Behaviour Research Gallup Organisation GE Information Services Information Resources Inc. Info USA AC Neilson Yonkelovich Partners

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Association Retail Association of India: www.retailersassociationofindia.org National Retail Foundation – www.nrf.com Point-of-Purchase Advertising Institute – www.popai.com Direct Marketing Association: www.the-dma.org Direct Selling Association: www.dsa.org

RCM and Information SourcesBy KEIC : 

20070419/10 am RCM and Information SourcesBy KEIC Thank You