McDonald’s Restaurant Ltd

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McDonald’s Restaurant Ltd : 

McDonald’s Restaurant Ltd Group Presentation Presented By Adeel Wali Muhammad Muhammad Zafar Zafar Iqbal

Slide 2: 

This Presentation will Overview selected business (McDonald’s), its objectives Overview Business Strategy of McDonald’s Provide Analysis of McDonald’s (SWOT, Situation) Provide conclusions and recommendation What is this Presentation all about?

Slide 3: 

Ray Kroc was the founder of McDonald’s. McDonald’s operates over 31,000 restaurant worldwide , employing more than 1.5 million people. McDonald’s operates in 120 countries on six continents. McDonald’s serves more than 50 million customers a day worldwide, and more than 2.5 million people a day in the UK . SHORT STORY

Slide 4: 

1940 :: First McDonald’s Opened in USA 1953 :: McDonald’s Began To Franchise 1964 :: McDonald's issued its first annual report 1975 :: Drive Thru Was Introduced 1984 :: Ray Kroc Died on 14th January 2005 :: McDonald’s Opened Wi-Fi Service 2009 :: McDonald's introduces three versions of Angus Burgers BRIEF HISTORY

Slide 7: 

Analysis of McDonald’s Strengths

Slide 8: 

Weaknesses

Slide 9: 

Opportunities

Slide 10: 

Threats

Slide 11: 

Financial Analysis

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Product Wide variety of menu items - traditional items - health-conscious items Local flavors

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Promotion I’m lovin’ it campaign to attract family Feature artists to target teenagers Give Ronald a more prominent place

Marketing Analysis : 

Marketing Analysis SWOT Analysis Situation Analysis 4 P’s Analysis $ Place 30,000 stores worldwide Operations Company-owned Franchise

Slide 15: 

4 P’s Analysis $ SWOT Analysis Situation Analysis Marketing Analysis Price Traditionally - value-pricing as competitive weapon Now, offer products at range of price points -attract both price-sensitive and health-conscious consumers

Management Critique : 

Management Critique SWOT Analysis Situation Analysis Present + Past Series of unsuccessful initiatives Aggressive store expansion  cannibalization Tensions – stopped QSVC evaluation Poor Customer Service Level

Slide 17: 

SWOT Analysis Situation Analysis Present + Past Management Critique Cantalupo took over in 2003 Launched initiatives aimed to - internal operations - slowing down expansion - enhancing relevancy to customers Shown positive progress

Situation Analysis : 

Situation Analysis SWOT Analysis Situation Analysis Distinctive Competencies Pioneer in Franchise Management Quick Expansion – Leader in Quick Serve Industry “Standardization” – What McDonald’s is Known For Sustainable Competitive Advantage World Recognition Presence > 120 countries Concern: Deteriorating Franchise Management Concern: Negative Brand Perception – “JUNK FOOD”