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Sustainable Tourism: Why it Makes Both Dollars & Sense! : 

Sustainable Tourism: Why it Makes Both Dollars & Sense! Susan Whitaker, Commissioner Tennessee Department of Tourist Development

What is Sustainable Tourism? : 

What is Sustainable Tourism? Sustaining the environment,culture and heritage of a region while at the same time sustaining the economic growth through tourism. Bison at Land Between the Lakes

Why should we care? : 

Why should we care? Economic Townies Tourists Business Recruitment It’s all inter-related! "Volkswagen and Chattanooga, the ideal marriage: One of the world's most admired companies and one of America's most livable cities.” U.S. Senator Lamar Alexander

Slide 4: 

Pragmatic Tourism is a $14.2 billion economic engine for Tennessee’s economy. Jobs: Ranks #1 in nonfarm employment . Taxes: $1.1 billion in state & local taxes. Tennessee Valley Railroad MuseumLookout Mountain Why Should We Care?

Why should we care? : 

Marketing As a destination - Quality of Life - Brand enhancement Why should we care? Leiper’s Fork

Economic Boost to Your Local Community : 

Economic Boost to Your Local Community Attract affluent heritage/eco-conscious traveler to your destination. 55 million Americans are now classified as sustainable or "Geotourists," as well as the nearly 100 million traveling Americans moving in that direction. 58% of U.S. adult travelers included an historic activity or event on a trip during the past year. Historic/cultural travelers spend more – average per trip spending $630 and stay longer -average 5.0 nights. 89% of people who traveled to Tennessee think it is somewhat to very important for a travel provider to be environmentally sensitive compared to 86% in 2007. Source: Travel Industry Association & Travels America (TNS)

Sustaining the Environment : 

Sustaining the Environment “Volkswagen claims environmental responsibility as a core value of the company… and cited Chattanooga's ‘strong environmental commitment’ as a factor in winning the plant.” Governor Phil Bredesen Source: International Herald Tribune “Does anyone still wonder if going green matters?” Bob Doak, President & CEO Chattanooga CVB Source: Chattanooga Times Free Press

Sustaining OurHeritage : 

Sustaining OurHeritage Tennessee Civil War Trails Program - Federal Enhancement Grant administered by TDOT: November 2006 - $537,240 August 2008 - $543,480 - Incredible turn-key opportunity for communities

Sustaining OurHeritage : 

Sustaining OurHeritage Civil War Trails Program - Recognized by the National Trust for Historic Preservation as one of the most sustainable heritage tourism programs in the nation.

Tennessee’s Civil War Heritage : 

Tennessee’s Civil War Heritage Shiloh National Military Park Stones River National Military Park Battle of Blue Springs Greeneville

Slide 11: 

Tennessee Department of Tourist Development Susan Whitaker, Commissioner [email protected]

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