Conversation on your Blog

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Improve the conversation on your blog : 

Improve the conversation on your blog SMX Munich, April 2008

Slide 2: 

Joost de Valk, Search Strategist Onetomarket www.joostdevalk.nl www.onetomarket.de

Slide 3: 

Arrogance, a blogger’s biggest enemy....

Slide 4: 

Markets are conversations. Don’t talk to us as if you’ve forgotten how to speak.Don’t make us feel small.Remind us to be larger.Get a little of that human touch. You want us to pay? We want you to pay attention. - Cluetrain Manifesto

Slide 5: 

To link to you, people need to: know you, like you and trust you

Slide 6: 

You have to stand out, but stay connected

Slide 7: 

Conversations create a ripple effect

Slide 8: 

Bond with your readers, and improve the conversation!

Slide 9: 

10 steps to improve the conversation on your blog

Slide 10: 

Step 1: Ask for comments.

Slide 11: 

Step 2: Thank people for commenting.

Slide 12: 

Step 3: get to know your readers.

Slide 13: 

Step 4: answer all questions, and respond to all feedback.

Slide 14: 

Step 5: Reward good remarks.

Slide 15: 

Step 6: keep people involved.

Slide 16: 

Step 7: Build a list.

Slide 17: 

Step 8: Fight spam, always.

Slide 18: 

Step 9: Keep It Stupid Simple (to comment)

Slide 19: 

Step 10: Measure, improve, and repeat

Slide 20: 

Joost de Valk [email protected] http://www.onetomarket.com/ http://www.joostdevalk.nl/ http://twitter.com/jdevalk