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eBay : 

eBay By: Chrysanthie Kekkou

History : 

History Pierre Omidyar, from California, USA build the site. The site went online in 1995 with the name “Auction Web”. Acted as an auction site, visitors were minimum. In 1997 the site was renamed “EBay”.

EBay Today : 

EBay Today Is ranked as the 8th most visited website in USA. The company expanded worldwide Over 100 million users It makes more than $8 billion annual revenue It employees over 15,000 employees

Selling On EBay : 

Selling On EBay Anyone can sell on EBay simply by registering and providing certain information, personal and financial. Sellers can sell in two ways: Auction – The highest bidder wins the item Buy It Now – A fixed price is given for an item. Sellers can sell their items all over the world. Sellers pay a fee to EBay when their item is sold.

Buying On EBay : 

Buying On EBay Customers can buy virtually everything from eBay, from food, electronics, cars or even houses. Customers do not pay any fees to eBay but they must become registered members first. They can order items from all over the world and delivered to their door. Customers can benefit from lower prices than the prices high streets offer.

Paying On EBay : 

Paying On EBay Usually most sellers request online payments by PayPal which is more secure for both seller and buyer. Some sellers offer other alternatives such as e-cheques, postal order, credit card payment. When payment is received the seller sends the item to the buyer.

eBay Strategies : 

eBay Strategies Provide an online global market place Provide a safe and easy to use environment Provide a global standard of payments (PayPal) Reduce online fraud. Increase the number of new users Increase sales from all users including buyers. Provide “eBay shops” for sellers with many products for sale Increase the number of categories of items. Localize in as many countries as possible. Increase and maintain their Brand name Provide a reliable system Improve fees and search tools

Advantages of Ebay : 

Advantages of Ebay Sellers can sell their products all over the world Buyers can buy from anywhere in the world Buyers can shop from home and take advantage of the low prices. More selection and variety of products Standard payment system. Buyers can order more confident through the use of feedback system – if a seller has low feedback score they know they must me suspicious.

Disadvantages Of eBay : 

Disadvantages Of eBay Online fraud still occurs. PayPal paying system requires a great deal of personal and financial information which increases security risks. Your personal information such as home address is given to anyone you buy something from. Lack of item information from a specialist such as the one provided in shops. Once a customers commits to buy an item is too hard to cancel it. Unlike Amazon which is easier to do so. Stolen items can be sold easier and faster by criminals. Clothing items might be fake.

Conclusion : 

Conclusion eBay has provided a global marketplace Through the years eBay is becoming more user friendly and more and more people start to use it. However, people must take more strict measures when providing their information. For example internet cards can be given to PayPal rather than Credit Card. eBay has succeeded in making a reliable and respected brand name.

References : 

References Cohen, J (2000) Advantages & Disadvantages Of Buying On Ebay. Solveyourproblems.com (http://business.solveyourproblem.com/buy-on-ebay/ebay_advantages_disadvantages.shtml) Phillips, P. (2003) E-Business Strategy. London: McGraw Hill Plant, R. (2000) e-Commerce, Formulation of Strategy. US: Prentice Hall Inc. Cassares, B (2001) Ebay. Braneis.edu http://www.cs.brandeis.edu/~magnus/ief248a/eBay/history.html

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