Telecom Symposium

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www.wdc-econdev.com - Intellectual Capital Management Home Invest Money Money Investment Telecommunications Industry Association P. J. Louis is an American (of Chinese descent) telecommunications technologist and author. He is a noted telecommunications industry expert and has authored 10 books on various telecom technology and industry topics. During the early 2000s telecom/Internet economic meltdown, he served as an industry advisor to several telecommunications corporate restructurings. Based on his public comments, he is a strong supporter of rural broadband telecommunications. In 1983, he was New York Telephone Company's lead technology expert for the implementation of Equal Access. The Equal Access effort was part of the US Court ordered mandate that resulted in the divestiture of AT&T. Known as the Modification of the Final Judgment. The Modification of the Final Judgment (MFJ) is the 1982 Federal antitrust settlement agreement (also known as the Consent Decree) entered into by the United States Department of Justice and the American Telephone and Telegraph Company (AT&T) that, after modification and upon approval of the United States District Court for the District of Columbia, it required the divestiture of the Bell Operating Companies (BOC) from AT&T. The result was seven Regional Bell Operating Companies - NYNEX, Bell Atlantic, Pacific Telesis, Ameritech, Southwestern Bell Telephone, US West, and BellSouth. The task of implementing Equal Access, which was basically the execution of 1+ dialing (a first in 1983) and hence access to other long distance carriers, had been given to Louis. The work appeared to propel P.J. Louis into the national telecommunications arena. He showed up in Bellcore in the 1990s. Given the fact that he is a minority, Louis' rise in NYNEX was remarkable; especially in the 1980s and 1990s. In 1990, Louis made a transition to Bellcore. Shortly thereafter he became involved in wireless standards. In the early 1990s, Louis was elected to several standards committee chairmanships within the TIA. The standards committees included intelligent network architecture for wireless carriers, wireless-wireline network interconnection, numbering, roaming, and personal communications services. He was re-elected every year for six years. What was unusual about his chair positions was that Louis did not represent any wireless carrier but rather he represented Bell Communications Research Bellcore. Bellcore was the wholly owned laboratory of the seven Regional Bell Operating Companies. Bellcore's official interest was to ensure that wireless network signaling and interconnection evolved in a technical way consistent with wireline standards. Louis left the Bell System in the late 1990s. Louis joined NextWave Wireless. NextWave was one of the "C" License bidders of the 1994 PCS Spectrum Auctions. NextWave was one of the largest winners of the 'C' Block auctions. Louis was Director of Technlogy for the company. After NextWave filed for bankruptcy, Louis left the company. He re-emerged in 1997 in a company called TruePosition. Louis appeared at several Cellular Telecommunications Industry Association (CTIA) (now known as the Cellular Telecommunications and Internet Association) forums on the topic of wireless location technology. Louis had advocated two uses for wireless location: wireless E9-1-1 and location based commercial services. Louis appeared at several CTIA, Institute of Electrical and Electronics Engineers, and Association for Public Safety Communications Officials forums during the late 1990s. P.J. Louis appeared at a forum held by CTIA and openly disucssed the possibility of using the location technology for both public safety and location based services like "Directed Advertising". In 2001, Louis became a practice leader within PricewaterhouseCoopers. Louis effectively disappeared from the telecommunications industry as an operator and telecom professional. However, he became a restructuring expert in the area of telecommunications and technology. While at PricewaterhouseCoopers, he appeared on CNN Business Unusual and CNN Morning Business (2001) where he opined on the state of the telecom industry. Louis took an unusual position and stated that the state of the telecom and infocom industry would continue to decline through 2004. Up until that moment, no telecom expert would state any position publicly. He also appeared on one segment with Afshin Mohebi of Qwest. In 2002, Louis wrote a book on broadband, Broadband Crash Course, and openly supported the use of PON in the wireline network. He noted that it was the most cost effective and technically efficient way of getting more bandwidth to the home. Louis was right; the Verizon FiOS network is a PON. In 2005, Louis became the CFO or Fun Little Movies (FLM). FLM was one of the first mobile media providers to the wireless industry. Little is known of Louis' work. However, Louis did become an advisor to LF Productions and Titan Motion Pictures Group; two filmmaking studios in Hollywood. Louis' role in FLM was remarkable given he had no experience in the movie business. However, Louis was able to help launch this company successfully. In October 2006 P.J. Louis spoke about the rural broadband marketplace at a Columbia University Symposium on Rural Broadband. His position on the rural market was supportive. Louis noted that the rural market could not be compared to the urban market because the two were vastly different. He noted that investments in telecom and infocom needed a time horizon beyond the typical an 18-month return on investment. He noted that telecom and infocom were not typical speculative investments but were infrastructure-related products and services that could be characterized by rapid technological change. He noted that by keeping in mind the element of infrastructure, like the rural market, could be viewed as potential lucrative investments. He even openly advocated Broadband over Power Line Communications (BPL) in the rural market. He was challenged by the audience over his BPL views. Some audience members stated there was no business case to support rural broadband. Louis' comments were clearly supportive of the rural market; he commented that the telecommunications industry is not truly a speculative industry but one that has the attributes of an infrastructure business; hence it ought to be viewed as an infrastructure investment. Louis noted that by keeping the eye on the long term (5 to 7 year time horizon) you can build a case to deploy rural broadband. Louis made a comment regarding the shortsightedness of many investors. During the question and answer session, Louis made a comment about the need to enlist the participation of universities and local government in efforts to bring broadband to rural communities. Louis recently emerged as an advisor to MixCast TV, an urban content provider for the IPTV market. There is no information as to what his role is in this company.[9] The company appears to have been originally called OOH! TV. An article from TMC lists a PJ Louis as a principal in OOH! TV. Louis is currently working in private equity. He is a Managing Partner for Avondale Ventures. The company appears to be focused on small and medium sized telecom and media companies. The company is a minority owned business and its value is in the area of operational expertise as well as financial expertise. Louis' books, articles, and public comments seem to be contrarian to the popular investment analyst view. Louis seems to believe that telecom and infocom possess a social responsibility element. Louis seems to take positions that are counter to popular trends. He has recently been publishing opinion pieces through his publisher Mind Commerce. Based on pieces he has written he has expressed opinons about Google, YouTube, and digital rights management. His opinions about the telecommunications industry and media industry have started appearing on a website called Gerson Lehrman Group. He is an outspoken technologist. He is respected by his peers as a no-nonsense professional. Source of information is wikipedia

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