Brands and Social Media

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Brands & Social Media:

Brands & Social Media How to get benefit out of engaging with your customer

Web 2.0:

Web 2.0 Definition : “ The term " Web 2.0 " is commonly associated with web applications that facilitate interactive information sharing , interoperability , user-centered design [1] and collaboration on the World Wide Web . Examples of Web 2.0 include web - based communities , hosted services , web applications , social-networking sites , video-sharing sites , wikis , blogs , mashups and folksonomies . A Web 2.0 site allows its users to interact with other users or to change website content , in contrast to non- interactive websites where users are limited to the passive viewing of information that is provided to them .” Source : Wikipedia Web 2.0 is a term borned to name all that kind of sites were the user has the ability to collaborate and participate not being a merely spectator . We can find many different sites and platforms among all this but the main ones are: social networks , collaborative sites , blogs and any other place online where the user has it hole for showing himself .

Main web 2.0 applications:

Main web 2.0 applications

Why using Social Media?:

Why using Social Media? The crowd is in there They are already talking about you It makes your brand better known You get direct feedback You communicate directly and more effectively You give a better image of brand personality Augment brand exposure to your customers and prospects

Conversation is out there:

Conversation is out there If the brand is able to: Engage in real conversation with your customer. Speak as it is one of them Explain its business movements Give answer to customer needs and requests Make customer feel they are taken in consideration … the loyalty and ability to gain new customers will be increased dramatically.

Conversation is out there:

Conversation is out there The image above shows the tag cloud of the most hot topics on the date of the catastrophic accident of Air France flight from Rio de Janeiro to Paris

Real cases on the airlines industry:

Real cases on the airlines industry

Airlines & Social Media: Air France:

Airlines & Social Media: Air France Join travelers sharing same airport or flight Offer tourism or allocation information Allow the users to interact and receive a better service out of the brand

Airlines & Social Media: British Airways:

Airlines & Social Media: British Airways Born to give London & New York visitors twin places on both cities. Allows users to interact an promote places Users become expert recommendators

Airlines & Social Media: American Airlines:

Airlines & Social Media: American Airlines This SN was borned to connect African American travelers with each other Offers special events for the target and users share the options.

Airlines & Social Media: American Airlines:

Airlines & Social Media: American Airlines

Thank you for your attention:

Thank you for your attention For further information contact me on: http://es.linkedin.com/in/paulmato [email protected]

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