Features and Benefits

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Features and Benefits : 

Features and Benefits Feature A feature tells what comes with a product or service A feature “TELLS” Benefit A benefit is what’s good about the feature A benefit “SELLS” “…with Digital Cable you will receive Parental Controls, which means, you can block any content by title, channel, or rating and control what programming is viewed in your home…..” It is very important to tell the benefit of a feature to show the customer how it is going to help them. A feature without a benefit is like a car without gas, it’s not going to get you very far!!