Alan Rosenblatt: 3-D Advocacy

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Advocacy 3-D : 

WWW.IAMPROGRESS.ORG Advocacy 3-D Alan Rosenblatt, Ph.D. Center for American Progress Action Fund [email protected]

Technologies Change How We Connect with Constituents : 

WWW.IAMPROGRESS.ORG Technologies Change How We Connect with Constituents

The Dimensions of Advocacy : 

WWW.IAMPROGRESS.ORG The Dimensions of Advocacy

Where the Fish Are : 

WWW.IAMPROGRESS.ORG Where the Fish Are Old Paradigm: Bring them to you New Paradigm: Go to them The Big Lists Townhall.com: 1.6 million MoveOn.org: 5 million Care2.com: 10.5 million Organize for America: 13 million The Whole Enchilada 62+ million Republican Voters 66+ million Democratic Voters

Don’t Empower, Enable! : 

WWW.IAMPROGRESS.ORG Don’t Empower, Enable!

Online Audiences : 

WWW.IAMPROGRESS.ORG Online Audiences Super-activists Who: Your most engaged and capable activists Where: Your email list and website, your social web properties Activists Who: People on your list who are less active Where: Your email list and website, your social web properties Online Political Citizens Who: Politically active, socially networked citizens beyond your lists Where: On other email lists and websites across social web Online Citizens Who: Not politically active, but may rise to the occasion Where: On many websites across social web

The Social Web : 

WWW.IAMPROGRESS.ORG The Social Web

Public v Private Interests : 

WWW.IAMPROGRESS.ORG Public v Private Interests Social Networks are better for public interests Communicating with Congress Form emails waning in effectiveness Key is to get activists to write personal messages To ensure message consistency, activists must “own” issue Creating movements Movements come from bottom up Require that participants internalize their stakes in the issues Favors public interest over private interest issues

Advocacy 3-D : 

WWW.IAMPROGRESS.ORG Advocacy 3-D Alan Rosenblatt, Ph.D. Center for American Progress Action Fund [email protected]