6519321-Maggi-2-minute-noodle

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What is Brand name that comes to your mind when I say the word :

What is Brand name that comes to your mind when I say the word “NOODLES”?

Marketing plan for maggi noodles:

Marketing plan for maggi noodles Members:- Ajinkya Kate(11bsp0443) Bansi Vyas(11bsp Dixita Vadher(11bsp Liva Samal(11bsp Mruganka Behera(11bsp Raghav Goenka(11bsp Sanika Landge(11bsp

Introduction of Maggi 2-minutes Noodles :

Introduction of Maggi 2-minutes Noodles It’s a Brand of instant Noodle made by Nestle India Ltd. It was found by the Maggi family in Switzerland in the 19 th century. Nestle launched Maggi for the first time in India in the year 1982. The Brand is popular in: - Australia - India - Malaysia - New Zealand - Singapore - South Africa. Nestle wanted to explore the potential for such an Instant food among the Indian market. It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 90% market share in this segment. Over the years Maggi has launched several products under its Brand Name.

Initial Strategies of Maggi:

Initial Strategies of Maggi Maggi has faced lot of hurdles in its journey in India. The basic problem the brand faced is the Indian Psyche. Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. However, the sales of Maggi was not picking up despite of heavy Media Advertising. To overcome this NIL conducted a research. NIL's promotions positioned the noodles as a 'convenience product', for mothers & as a 'fun' product for children. The noodles' tagline, 'Fast to Cook Good to Eat' was also in keeping with this positioning. They promoted the product further by distributing free samples. Giving gifts on return of empty packets, etc. Effective Tagline Communication.

STPD Analysis:

STPD Analysis Segmentation Targeting Positioning Differentiation Age Kids Fast to cook good to eat Taste Eating Habits Youth 2-minute noodles Flavours Lifestyle of urban families Office goers Taste bhi health bhi Packaging Working Women Health conscious people

STPD Analysis:

STPD Analysis Segmentation to Differentiation: Classic Noodles – 5 – 10 yrs. Veg. Atta Noodles – Health Conscious. Rice Mania – Teenage Cuppa Mania – Office goers, Working women.

Hurdles Faced:

Hurdles Faced Sales saw a decline in 1990’s: - Formulation changed from Fried base to Air dried base. Competition increased in noodle segment: - Top Ramen - Indo Nissin (Japanese co.) New product launched in market but failed: - Dal Atta Noodles Sambhar flavour. Maggi launched some new products under their brand, but these products were not successful.: - Ketchups, Soups, Tastemakers,etc.

Market Penetration Strategies :

Market Penetration Strategies Promotional campaigns in school. Advertising strategies: - focusing on kids. New product innovation according to the need of consumers: – Veg. Atta Noodles. – Dal Atta Noodles. – Cuppa Mania. Availability in different packages: – 50 gms. – 100 gms. – 200 gms. – family packs (400gms.). Conducting regular market research

SWOT Analysis:

SWOT Analysis Strengths Weakness Opportunities Threats Market Leader. Heavily dependent on one product Unexploited rural market Strong presence of regional competitors Brand Loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution Channels. Health related issue Affinity of Indians to chinese food Innovative flavours for Indian taste buds. Advertising Strategy.

Current Scenario of Maggi :

Current Scenario of Maggi Leading Brand in India as well as World. Current Sales: Approx. – 90000 boxes – Rs. 4,79,49,000 in Mumbai – 10,00,000 boxes – 55 cr. in India Reasonable competitive pricing. Creative interaction blogs for customers: – www.maggi-club.in Focus mainly on Health Benefits.

Suggestive Promotional Strategies:

Suggestive Promotional Strategies Focus on creating distinctive image, based on twin benefits of “INSTANT” and “HEALTHY” with emphasis on health conscious and rural market. Conduct promotional campaigns at schools in small towns with population more than 10,000. Strengthen the distribution channel of the rural areas within 100 KM of all the metros. Launch new advertisement campaign (T.V., Radio and print media commercials) with the brand ambassador. Conduct Market Research to find out the market penetration of the product in the rural areas covered.

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