PowerPoint Presentation: Breathe a NEW LIFE into your profits
PowerPoint Presentation: See your brand through the eyes of YOUR audience
PowerPoint Presentation: Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester
PowerPoint Presentation: Discover the new paradigm shift?
PowerPoint Presentation: The old paradigm: • Interruptive advertising and promotion • Broadcast advertising: ads speak at you not to you How were they perceived?
PowerPoint Presentation: We’re all made of the same code
PowerPoint Presentation: The old paradigm: Broadcast violates people’s rights • conflict caused a revolution : the unethical behavior became unacceptable
PowerPoint Presentation: Consequences of the revolution • People to take back their power
PowerPoint Presentation: The NEW paradigm: Advertising Take 2 PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST : THE OPEN - CLOSED CHALLENGE
PowerPoint Presentation: • We decide who gets to market to us • We value trust more than anything • We actually collaborate • We sell our Attention • Data becomes enormously valuable Collaborate or Die
PowerPoint Presentation: CONSUMERS NOW PREFER PEER REVIEWS TO EXPERT REVIEWS BY 6 - 1 MARGIN VISU CORPORATION
PowerPoint Presentation: Today’s consumers don’t see your ad They feel your ad Emotion to a faults is always blind , lawless, unconfined, and breaks all chains verbal seduction.
PowerPoint Presentation: “I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)
PowerPoint Presentation: Emotional responses to commercial messages [ below the level of conscious awareness ] ...
PowerPoint Presentation: can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.
PowerPoint Presentation: Truth is all we ask for
PowerPoint Presentation: See your brand through their eyes
PowerPoint Presentation: Packaging
PowerPoint Presentation: Which of the packaging earned their attention ?
PowerPoint Presentation: Advertising_ Look at t he next ad …
PowerPoint Presentation: Do you know what they‘re looking at? The “mental workspace” is ruled by relevance
PowerPoint Presentation: Running this ad for 8 consecutive weeks not having a clue: What they’re seeing what’s stimulating or not their attention. The losses you running, Imagine…
PowerPoint Presentation: Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “ mental workspace ,” a specialized brain network that is central to complex cognition : Knowledge, Experience, and Emotion
PowerPoint Presentation: The cognitive ad…
PowerPoint Presentation: Now Imagine… knowing the response prior to publishing the ad -
PowerPoint Presentation: Noticed the difference in the level of emotion with that of the previous ad ?
PowerPoint Presentation: Introducing: COGNITIVE RESPONSE MEASUREMENT
PowerPoint Presentation: The next best alternative to QEEG: [ quantified electroencephalography]
PowerPoint Presentation: Is your corporate logo credibility-based? Test your emotional level now
PowerPoint Presentation: A salient [ neuroscientific term: relevance ] simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans
PowerPoint Presentation: Which one passed the credibility and emotional metric test?
PowerPoint Presentation: 56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?
PowerPoint Presentation: Imagine… You’re publishing your new website
PowerPoint Presentation: Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.
PowerPoint Presentation: So, do you know what your users are looking at? Remember: Knowledge, Experience, and Emotion?
PowerPoint Presentation: Now imagine… The next one is your site
PowerPoint Presentation: Imagine… knowing in advance the relevancy factor
PowerPoint Presentation: Have you tested your Website lately? Is your logo credibility -based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry
PowerPoint Presentation: We can help you: Reclaim your customers trust Rebuild your credibility Optimized your visual communication breathe new life into your profits http://btoone.com
PowerPoint Presentation: We look forward to adding zeros to your bottom line.