httpwww.scribd.comneuromarketingd18461250-DISCOVER-the-NEW-Cognitive-a

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Breathe a NEW LIFE into your profits

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See your brand through the eyes of YOUR audience

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Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester

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Discover the new paradigm shift?

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The old paradigm: • Interruptive advertising and promotion • Broadcast advertising: ads speak at you not to you How were they perceived?

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We’re all made of the same code

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The old paradigm: Broadcast violates people’s rights • conflict caused a revolution : the unethical behavior became unacceptable

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Consequences of the revolution • People to take back their power

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The NEW paradigm: Advertising Take 2 PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST : THE OPEN - CLOSED CHALLENGE

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• We decide who gets to market to us • We value trust more than anything • We actually collaborate • We sell our Attention • Data becomes enormously valuable Collaborate or Die

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CONSUMERS NOW PREFER PEER REVIEWS TO EXPERT REVIEWS BY 6 - 1 MARGIN VISU CORPORATION

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Today’s consumers don’t see your ad They feel your ad Emotion to a faults is always blind , lawless, unconfined, and breaks all chains verbal seduction.

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“I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)

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Emotional responses to commercial messages [ below the level of conscious awareness ] ...

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can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.

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Truth is all we ask for

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See your brand through their eyes

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Packaging

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Which of the packaging earned their attention ?

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Advertising_ Look at t he next ad …

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Do you know what they‘re looking at? The “mental workspace” is ruled by relevance

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Running this ad for 8 consecutive weeks not having a clue: What they’re seeing what’s stimulating or not their attention. The losses you running, Imagine…

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Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “ mental workspace ,” a specialized brain network that is central to complex cognition : Knowledge, Experience, and Emotion

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The cognitive ad…

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Now Imagine… knowing the response prior to publishing the ad -

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Noticed the difference in the level of emotion with that of the previous ad ?

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Introducing: COGNITIVE RESPONSE MEASUREMENT

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The next best alternative to QEEG: [ quantified electroencephalography]

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Is your corporate logo credibility-based? Test your emotional level now

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A salient [ neuroscientific term: relevance ] simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans

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Which one passed the credibility and emotional metric test?

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56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?

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Imagine… You’re publishing your new website

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Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.

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So, do you know what your users are looking at? Remember: Knowledge, Experience, and Emotion?

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Now imagine… The next one is your site

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Imagine… knowing in advance the relevancy factor

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Have you tested your Website lately? Is your logo credibility -based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry

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We can help you: Reclaim your customers trust Rebuild your credibility Optimized your visual communication breathe new life into your profits http://btoone.com

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We look forward to adding zeros to your bottom line.