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PowerPoint Presentation:

A SURVEY ON “BUYING BEHAVIOUR IN SHOPPING MALLS”

PowerPoint Presentation:

According to a study conducted by the Indian council for research on international economic relations(ICRIER),the retail sector is expected to 22 % of India’s GDP by 2012

Customers visit Big Bazaar :

Customers visit Big Bazaar Weekly 29 % Monthly 34 % Quarterly 23 % On unplanned basis 14 %

Apart from Big Bazaar visit retail outlet :

Apart from Big Bazaar visit retail outlet Yes 64 % No 36%

Customer s monthly income :

Customer s monthly income Higher income Group 5 % Middle Income Group 50 % Lower Income Group 20 % No Income Group 25 %

Time spent by customers in shopping in big bazaar:

Time spent by customers in shopping in big bazaar Less than half an hour 10 % Half an hour to 1 hour 15 % 1 hour to 1 1/2 hours 35 % 1 1/2 hours to 2 hours 22 % More than 2 hours 18 %

Purpose behind visiting big bazaar :

Purpose behind visiting big bazaar Shopping 60 % Outing 10 % Both 30 %

Products mostly purchased by customers in big bazaar:

Products mostly purchased by customers in big bazaar Clothes 60 % Grocery 70 % Food Item 50 % Leather Item 25 % Electronic Item 15 % Gift Item 10 % Any other Item 10 %

Preference to visit Big Bazaar :

Preference to visit Big Bazaar Weeks Days 40% Weekends 60 %

Customers preference of timing to visit big bazaar :

Customers preference of timing to visit big bazaar 10 A.M - 1 P.M 8 % 1 P.M – 3 P.M 17 % 3 P.M – 6 P.M 35 % 6 P.M – 10 P.M 40%

Comparison of customers purchasing with planned list of products and purchasing products on unplanned basis   :

Comparison of customers purchasing with planned list of products and purchasing products on unplanned basis Yes 50 % No 40% Some time 10 %

Brand preference of customers in big bazaar :

Brand preference of customers in big bazaar Yes 10 % No 50 % Depends on category 40 %

Mode of payment of customers in big .bazaar :

Mode of payment of customers in big . bazaar Cash Payment 55 % Credit Card 19 % Debit Card 26 %

Comparison of factors which encourages customers to come in to big bazaar :

Comparison of factors which encourages customers to come in to big bazaar Price 60 % Service 40 % Ambience 50 % Product Variety 65 % Product Quality 20 % Convenience 35 %

Services of the sales personnel in Big Bazaar :

Services of the sales personnel in Big Bazaar Very good 17 % Good 29 % Ok 36 % Poor 13 % Very poor 5 %

Parking space availability in big bazaar :

Parking space availability in big bazaar Less than adequate 45 % Adequate 45 % More than adequate 10 %

Customers preference towards Kirana store :

Customers preference towards Kirana store Yes 65 % No 35 %

Expenditure pattern of customers coming in to big bazaar:

Expenditure pattern of customers coming in to big bazaar Below Rs.500 11 % Rs. 500-1000 16 % Rs.1000-1500 22 % Rs.1500-2000 22 % More than 2000 29 %

Comparison of Big bazaar with any Kirana store :

Comparison of Big bazaar with any Kirana store Big bazaar Kirana Store Price 70% 30% Service 50% 50% Variety 98% 2% Quality 40% 60% Convenience 25% 75% Shopping Experience 90% 10% Ambience 95% 5%