HUL PRESENTATION BY HARRY

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COMPITIVE ANALYSIS OF VENDING PRODUCTS HIDUSTAN UNILEVER LIMITED WITH IT’S COMPETITORS” BY:- HARENDRA SINGH ROLL NO. 29

COMPANY PROFILE:

COMPANY PROFILE Earlier known as Hindustan Lever Limited Was formed in 1933 as Lever Brothers India Limited. Headquartered in Mumbai, HUL is the market leader in Indian products such as tea, soaps, detergents etc. The company’s statement of corporate purpose is to “meet the everyday needs of people, everywhere.”

COMPANY PROFILE CONT.:

COMPANY PROFILE CONT. Some of its brands include Kwality Wall's ice cream, Lifeboy , Lux , Breeze, Liril , Hamam , Pureit Water Purifier, Lipton tea, Brooke Bond tea, Bru Coffee, Pepsodent and toothpaste and brushes and many more

COMPANY PROFILE CONT.:

COMPANY PROFILE CONT. The company was renamed in late June 2007 to "Hindustan Unilever Limited“, to provide the optimum balance between maintaining heritage of the company and future benefits. HUL holds 100 factories across India for manufacturing its diverse product range The mission – add vitality to life

COMPANY PROFILE CONT.:

COMPANY PROFILE CONT. Sales growth in 2008-09 is 15.5% Operating margin increased by 0.4% from 14% to 14.4% in the year 2008-09 Gross sale is 21649.51 crore Share price Rs 237.50

STRATIGIES OF HUL:

STRATIGIES OF HUL In past 10 years HUL has made four shift in its business strategy, target at boosting growth and reach Power brand: strategy in 2000. focusing on fewer brands, 30 of them and showering market attention on them Masstige : strategy in 2005-06. making premium brand (prestige) attainable for the larger section of the consumers.

STRATIGIES CONT.:

STRATIGIES CONT. ONE UNILIVER: strategy in 2007. building leadership position in fast growing markets. PUMP UP THE VOLUMES: Strategy in 2010. global CEO paul polman is pushing the indian operations chasing value growth to deliver on the volume as well.

STRATEGIES FOLLOWED BY HUL:

STRATEGIES FOLLOWED BY HUL Distribution strategy Distribution network (direct selling) Brand extension strategy Line extension strategy Repositioning strategy Promotional strategy ads (700 – 800cr) Segmentation strategy Value for money Innovation strategy

RECCOMMENDATION:

RECCOMMENDATION HUL should motivate its staff members to be more committed and loyal to the company so that they can do value addition to HUL by serving better to the customers . HUL should focus to their promotional activities because in respect of promotional activities HUL are very far behind from their competitors especially from Nescafe, Georgia, Amazon, and Cafe Coffee Day. There is much more focused required to the window display of the HUL products because in respect of window display HUL products is very far behind from their competitors

Cont.:

Cont. the requirements of the store are fulfill on time so the customer are not return due the non-availability of proper stock.

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