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Management information system : 

Management information system Supply Chain Management

Supply chain management : 

SCM is an enterprise software to manage and integrate a network of customers, suppliers, business partners, distributors into organization’s internal supply network involved in the ultimate provision of product and service packages required by end customers. SCM system keeps track of inventory and value of material throughout the chain and provides information to SC manager to act. Supply chain management

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Leads to Business Process Integration SUPPLY CHAIN MANAGEMENT


Supply chain is the system by which organizations source, make and deliver their products or services according to market demand. Supply chain management operations and decisions are ultimately triggered by demand signals at the ultimate consumer level. Supply chain as defined by experienced practitioners extends from suppliers’ suppliers to customers’ customers. SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN includes : 

Material Flows Information Flows Financial Flows SUPPLY CHAIN includes


SUPPLIER MANAGEMENT= use electronic commerce to help reduce number of suppliers and get them to become partners in business. INVENTORY MANAGEMENT= shorten the order ship bill cycle with electronic commerce processes, and keep inventory level minimum . DISTRIBUTION MANAGEMENT = use electronic data interchange to move documents related to shipping bills of lading , purchase orders and advance ship notices. THE COMPONENTS OF SUPPLY CHAIN MANAGEMENT , AND ROLE OF MIS TECHNOLOGIES IN THESE MANAGEMENT PRACTISES .

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CHANNEL MANAGEMENT =use e-mail , bulletin board systems and news groups to quickly disseminate information about changing operational conditions . PAYMENT MANAGEMENT =use electric funds transfer to link the company and systems suppliers and distributors so that payments can be sent and received electronically . FINANCIAL MANAGEMENT =use electronic commerce system to enable global companies to manage their money in proper way SALES FORCE MANAGEMENT = use sales force automation methods improve the communication and flow of information among the sales , customer service .

Customer relationship management : 

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to CRM, It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Customer relationship management

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Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

Benefits of CRM : 

Quality and efficiency. Decrease in overall costs.. Decision support. Enterprise agility. Customer Attention. Benefits of CRM

Types/variations of CRM : 

Customer service and support CRM software provides a business with the ability to create, assign and manage requests made by customers. An example would be Call Center software which helps to direct a customer to the agent who can best help them with their current problem. Appointment Appointment CRM is a relatively new CRM platform category in which an automated system is used to offer a suite of suitable appointment times to a customer via e-mail or through a web site. Types/variations of CRM

Small business : 

For small business, basic client service can be accomplished by a contact manager system: an integrated solution that lets organizations and individuals efficiently track and record interactions, including emails, documents, jobs, faxes, scheduling, and more. These tools usually focus on accounts rather than on individual contacts. MARKETING The CRM system helps in marketing professionals capture and manage customer response data in the CRM database and analyze the customer and business value of a companies marketing campaigns . Small business


The CRM system helps marketing professionals capture and manager customer response data in the CRM database and analyze the customer and business value of a company marketing campaigns. SALES Challenges Successful development, implementation, use and support of customer relationship management systems can provide a significant advantage to the user, but often, there are obstacles that obstruct the user from using the system to its full potential. Instances of a CRM attempting to contain a large, complex group of data can become cumbersome and difficult to understand for an ill-trained user.

CRM implementation framework can be adopted by the organizations : 

DO SWOT ANALYSIS Understand your company strength, weaknesses, opportunities , and threats in term of sales, marketing and services infrastructure to acquire support and retain your customers with relation to your company. Understand your business and customer Make an analysis of the services and products you want ti offer to your customer and how does your customer use your products and services. CRM implementation framework can be adopted by the organizations

Goal of CRM? : 

The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. provide better customer service make call centers more efficient help sales staff close deals faster simplify marketing and sales processes discover new customers Goal of CRM?

Enterprise resource planning : 

Enterprise resource planning Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service,customer relationship management, etc. ERP systems automate this activity with an integrated software application. Their purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.

Characteristics : 

ERP(Enterprise Resource Planning ) systems typically include the following characteristics: An integrated system that operates in real time (or next to real time), without relying on periodic updates. A common database, which supports all applications. A consistent look and feel throughout each module. Installation of the system without elaborate application/data integration by the Information Technology (IT) department. Finance/Accounting Characteristics

ERP creates value : 

Integrate the organizations activities. Force the use of best practices Enable organizational standardization Eliminate information asymmetric Provides online and real-time information Allow simultaneous access to the same data for planning and control Facilitate intra-organization communication Enable inter-organization collaboration. ERP creates value

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Enterprise systems are not developed in-house Mapping organizational requirements to the processes and terminology employed by the vendor and Making informed choices about the parameter setting. Organizations that purchase enterprise systems enter into long-term relationships with vendors. Organizations no longer control their own destiny

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ERP vendors talk to many different businesses within a given industry as well as academics to determine the best and most efficient way of accounting for various transactions and managing different processes. The result is claimed to be “industry best practices”. The general consensus is that business process change adds considerably to the expense and risk of an enterprise systems implementation. Some organizations rebel against the inflexibility of these imposed business practices.

Functional modules of ERP software : 

Financial module Manufacturing module HR module Material management Production planning Plant maintenance Purchasing Marketing Sales and distribution Functional modules of ERP software


DATA WAREHOUSING A data warehouses stores data from current and previous years that has been extracted from various operational databases of an organization. It is a central source of data that has been screened, edited, standardize and integrated so it can be used by managers and others for verity form business analysis, market research and decision report.

Benefits of a data warehouse : 

Maintain data history, even if the source transaction systems do not. Integrate data from multiple source systems, enabling a central view across the enterprise Present the organization's information consistently. Provide a single common data model for all data of interest regardless of the data's source Restructure the data so that it makes sense to the business users. Restructure the data so that it delivers excellent query performance, even for complex analytic queries, without impacting the operational system. Add value to operational business applications. Benefits of a data warehouse


The data in a data warehouse comes from operational systems of the organization as well as from other external sources. These are collectively referred to as source systems. he data extracted from source systems is stored in a area called data staging area, where the data is cleaned, transformed, combined to prepare the data for us in the data warehouse. DATA WAREHOUSE COMPONENTS & ARCHITECTURE

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The data staging area is generally a collection of machines where simple activities like sorting and sequential processing takes place.  The data staging area does not provide any query or presentation services.

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26 Data Warehouse Architecture

Three different kinds of systems that are required for a data warehouse : 

Source Systems Data Staging Area Presentation servers The data travels from source systems to presentation servers via the data staging area. The entire process is popularly known as ETL (extract, transform, and load) Three different kinds of systems that are required for a data warehouse


Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. DATA MINING


Data mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations.  It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, External" factors such as economic indicators, competition, and customer demographics. It enables them to determine the impact on sales, customer satisfaction, and corporate profits.   Finally, it enables them to "drill down" into summary information to view detail transactional data. ITS USE

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