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COCA COLA:

COCA COLA Industry : Food and Beverages Founded : Atlanta,US (1892) Founders : Asa Griggs Candler,john pemberton Headquarters : Atlanta,georgia Ceo : Muhtar Kent Products :cocacola,thumpsup,sprite,kinley,maza Revenue :US$ 35.119 billion (2010) Net income :US$ 11.809 billion (2010)

PEPSICO:

PEPSICO Industry: Food and Beverages Founded: North Carolina, U.S. (1986 ) Founders : Donald Kendall, Herman Lay Headquarters: Purchase, New York Ceo : Indra Nooyi (Chairman& CEO) Products: pepsi,mountaindew,7up,mirida,aquafina,lays,slice Revenue: US$ 57.838 billion (2010) Net income :US$ 06.338 billion (2010)

COCA COLA:

COCA COLA STRENGTH : Popularity W ell known B randing obvious and easily recognized A lot of finance C ustomer loyalty International Trade Accomplished Staff & Benefactor

WEAKNESS:

WEAKNESS Word of mouth Lack of popularity of many Coca Cola’s brands Most unknown and rarely seen Result of low profile or non-existent advertising Health issues Vehicles Are Less

PEPSICO:

PEPSICO STRENGTH : Branding Distribution Diversification Quality Conscious Good Relation with Franchise Sponsorship Company image

WEAKNESS :

WEAKNESS Decline in taste Short term approach Low Consumer Knowledge Lack of Soft Drink Image damage due to product recall Low productivity